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Cover von Brand equity & advertising
E-Medium
advertising's role in building strong brands
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Year: [1993]
Publisher: New York, [New York] ; London, Psychology Press
Series: Advertising and Consumer Psychology
Media group: eBook/eResource
Cover von GMAT premium prep
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Year: 2024
Publisher: New York, [New York], Penguin Random House
Media group: Book/Buch
Cover von GMAT premium prep
E-Medium
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Year: 2023
Publisher: New York, [New York], Penguin Random House
Media group: eBook/eResource
Cover von Principles of corporate finance
Author: Brealey, Richard A., 1936-; Myers, Stewart C., 1940-; Allen, Franklin, 1956-; Edmans, Alex, 1980- Search for this author
Year: [2023]
Publisher: New York, [New York], McGraw-Hill
Series: The McGraw-Hill Series in Finance, Insurance and Real Estate
Media group: Book/Buch
Cover von The deficit myth
modern monetary theory and the birth of the people's economy
Author: Kelton, Stephanie, 1969- Search for this author
Year: 2021
Publisher: New York, [New York], PublicAffairs
Media group: Book/Buch
Cover von Information Systems
what every business student needs to know
Author: Mallach, Efrem G. Search for this author
Year: 2020
Publisher: Boca Raton, Fla. [u.a.], CRC Press
Series: Chapman & Hall/CRC Textbooks in Computing
Media group: eBook/eResource
Cover von Positive Psychology
theory, research and applications
Author: Boniwell, Ilona, ca. 20./21. Jh; Tunariu, Aneta D. Search for this author
Year: 2019
Publisher: London ; New York, [New York], Open University Press
Media group: Book/Buch
Cover von Research methods for business students
Author: Saunders, Mark N. K., 1959-; Lewis, Philip, 1945-; Thornhill, Adrian Search for this author
Year: 2023
Publisher: Harlow ; London, [u.a.], Pearson
Media group: Book/Buch
Cover von The customer-base audit
E-Medium
the first step on the journey to customer centricity
Author: Fader, Peter; Hardie, Bruce; Ross, Michael Search for this author
Year: [2022]
Publisher: Philadelphia [Pennsylvania], Wharton School Press
Media group: eBook/eResource
Cover von Business models for sustainability transitions
E-Medium
how organisations contribute to societal transformation
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Year: 2021
Publisher: Cham, Palgrave Macmillan
Media group: eBook/eResource
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