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Cover von Handbuch der Unternehmenskommunikation

Handbuch der Unternehmenskommunikation
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Year: 2001
Publisher: Neuwied [u.a.], Luchterhand
Media group: Book/Buch
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Cover von Internationale Werbeplanung

Internationale Werbeplanung
eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung
Author: Streich, Michael Search for this author
Year: 1997
Publisher: Heidelberg, Physica-Verlag
Series: Wirtschaftswissenschaftliche Beiträge
Media group: Book/Buch
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Cover von Brand sense
E-Medium

Brand sense
sensory secrets behind the stuff we buy
Author: Lindstrom, Martin, 1970- Search for this author
Year: [2008]
Publisher: New York, [New York] ; London ; Toronto ; Sydney, Free Press
Media group: eBook/eResource
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Cover von Brand equity & advertising
E-Medium

Brand equity & advertising
advertising's role in building strong brands
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Year: [1993]
Publisher: New York, [New York] ; London, Psychology Press
Series: Advertising and Consumer Psychology
Media group: eBook/eResource
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Cover von Influencer

Influencer
die Ideologie der Werbekörper
Author: Nymoen, Ole; Schmitt, Wolfgang M. Search for this author
Year: 2021
Publisher: Berlin, Suhrkamp
Series: Edition Suhrkamp
Media group: Book/Buch
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Cover von How to Write a Marketing Plan

How to Write a Marketing Plan
define your strategy, plan effectively and reach your marketing goals
Author: Westwood, John Search for this author
Year: 2019
Publisher: London [u.a.], Kogan Page
Series: Creating success
Media group: eBook/eResource
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Cover von Gambling Advertising

Gambling Advertising
nature, effects and regulation
Author: Gunter, Barrie Search for this author
Year: 2019
Publisher: Bingley, Emerald Publishing
Media group: eBook/eResource
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Cover von Understanding Consumer Decision Making

Understanding Consumer Decision Making
the means-end approach to marketing and advertising strategy
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Year: 2010
Publisher: New York, NY [u.a.], Psychology Press
Media group: Book/Buch
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Cover von Global Marketing and Advertising

Global Marketing and Advertising
understanding cultural paradoxes
Author: De Mooij, Marieke Search for this author
Year: 2014
Publisher: Los Angeles, Calif. [u.a.], Sage
Media group: Book/Buch
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Cover von Kommunikationspolitik

Kommunikationspolitik
systematischer Einsatz der Kommunikation für Unternehmen
Author: Bruhn, Manfred, 1949- Search for this author
Year: 2015
Publisher: München, Vahlen
Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Media group: Book/Buch
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