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(9)Judge, Timothy A.

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Cover von Consumer Behaviour

Consumer Behaviour

Author: Evans, Martin; Jamal, Ahmad; Foxall, Gordon R. Search for this author more...

Year: 2009

Publisher: Chichester, Wiley

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Cover von Wirkung integrierter Kommunikation

Wirkung integrierter Kommunikation

ein verhaltenswissenschaftlicher Ansatz für die Werbung

Author: Esch, Franz-Rudolf Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Edition Wissenschaft

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Cover von Wie Marken wirken

Wie Marken wirken

Impulse aus der Neuroökonomie für die Markeneinführung

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Year: 2010

Publisher: München, Vahlen

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Cover von Consumer Behavior

Consumer Behavior

buying, having, and being

Author: Solomon, Michael R., 1956- Search for this author more...

Year: 2009

Publisher: Upper Saddle River, NJ, Pearson/Prentice-Hall

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Cover von Neuromarketing

Neuromarketing

Grundlagen, Erkenntnisse, Anwendungen

Author: Raab, Gerhard ; Gernsheimer, Oliver; Schindler, Maik Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Brand Attachment

Determinanten erfolgreicher Markenbeziehungen

Author: Diehl, Saskia Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Markt- und Kundensegmentierung

Markt- und Kundensegmentierung

kundenorientierte Markterfassung und -bearbeitung

Author: Freter, Hermann Search for this author more...

Year: 2008

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Nr. 34.; Customer Confusion in Service-to-Business Markets

Nr. 34.; Customer Confusion in Service-to-Business Markets

foundations and first empirical results

Author: Lakotta, Jan; Jacob, Frank Search for this author more...

Year: 2008

Parent work: ESCP-EAP Working Paper

Volume: Nr. 34.

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Cover von Handbook of Marketing Scales

Handbook of Marketing Scales

multi-item measures for marketing and consumer behavior research

Author: Bearden, William O., 1945-; Netemeyer, Richard G., 1956- Search for this author more...

Year: 1999

Publisher: Thousand Oaks, Calif. [u.a.], Sage

Series: Association for Consumer Research Series

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Cover von Konsumentenverhalten und Marketing

Konsumentenverhalten und Marketing

Grundlagen für Strategien und Maßnahmen

Author: Balderjahn, Ingo, 1952-; Scholderer, Joachim Search for this author more...

Year: 2007

Publisher: Stuttgart , Schäffer-Poeschel

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