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(22)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

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(8)Burmann, Christoph, 1962-

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Cover von Understanding Digital Marketing

Understanding Digital Marketing

marketing strategies for engaging the digital generation

Author: Ryan, Damian Search for this author more...

Year: 2017

Publisher: London [u.a.], Kogan Page

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Cover von Online-Marketing

Online-Marketing

Author: Kreutzer, Ralf T. Search for this author more...

Year: 2016

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Marketing und Recht kompakt

Marketing und Recht kompakt

Systematik, Beispiele, Fallstudien mit Lösungen

Author: Stender-Monhemius, Kerstin; Monhemius, Jürgen Search for this author more...

Year: 2016

Publisher: Norderstedt, Books on Demand

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Cover von Marketing 4.0

Marketing 4.0

moving from traditional to digital

Author: Kotler, Philip, 1931-; Kartajaya, Hermawan, 1947-; Setiawan, Iwan Search for this author more...

Year: 2017

Publisher: Hoboken, NJ, Wiley

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Cover von Marketingmanagement

Marketingmanagement

Strategie, Instrumente, Umsetzung, Unternehmensführung

Author: Homburg, Christian, 1962- Search for this author more...

Year: 2017

Publisher: Wiesbaden, Springer Gabler

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Cover von Handbuch Kundenbindungsmanagement

Handbuch Kundenbindungsmanagement

Strategien und Instrumente für ein erfolgreiches CRM

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Year: 2017

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Cover von Marketing-Einführung

Marketing-Einführung

Grundlagen, Überblick, Beispiele

Author: Kuß, Alfred, 1947-; Kleinaltenkamp, Michael, 1955- Search for this author more...

Year: 2016

Publisher: Wiesbaden, Springer Gabler

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Cover von The history of marketing science

The history of marketing science

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Year: 2014

Publisher: Hackensack, NJ [u.a.], World Scientific [u.a.]

Series: World Scientific - Now Publishers Series in Business

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Cover von Identität

Identität

das Rückgrat starker Marken

Author: Esch, Franz-Rudolf Search for this author more...

Year: 2016

Publisher: Frankfurt/M. ; New York, Campus

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Cover von Worldwide Casebook in Marketing Management

Worldwide Casebook in Marketing Management

Author: Moutinho, Luiz Search for this author more...

Year: 2016

Publisher: Hackensack, NJ [u.a.], World Scientific

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