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(3)Heinemann, Gerrit

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(2)Morschett, Dirk, 1970-

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Cover von Merchandising und Licensing

Merchandising und Licensing

Grundlagen, Beispiele, Management

Author: Böll, Karin Search for this author more...

Year: 1999

Publisher: München, Vahlen

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Cover von Electronic Commerce

Electronic Commerce

Anwendungsbereiche und Potentiale der digitalen Geschäftsabwicklung

Author: Thome, Rainer; Schinzer, Heiko Search for this author more...

Year: 1997

Publisher: München, Vahlen

Series: Edition Wirtschaftliche Informationsverarbeitung

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Cover von Handelsmarken

Handelsmarken

Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik

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Year: 1997

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Absatz- und Beschaffungsmarketing des Einzelhandels

Absatz- und Beschaffungsmarketing des Einzelhandels

eine Aktionsanalyse

Author: Hansen, Ursula Search for this author more...

Year: 1990

Publisher: Göttingen, Vandenhoeck & Ruprecht

Series: UTB für Wissenschaft : Große Reihe

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