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(6)Weber, Jürgen, 1953-

(3)Schäffer, Utz, 1966-

(2)Hirsch, Bernhard [Hrsg.]

(2)Wolf, Joachim, 1957-

(1)Albers, Sönke

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(6)Weber, Jürgen, 1953-

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(1)Albers, Sönke

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Cover von Kundenwertbasierte Effizienzmessung

Kundenwertbasierte Effizienzmessung

der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie

Author: Schneider, Nadine C. Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Die Betriebsformen des Einzelhandels aus Konsumentenperspektive

Die Betriebsformen des Einzelhandels aus Konsumentenperspektive

Author: Purper, Guido Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Markenbedeutung und -management im Industriegüterbereich

Markenbedeutung und -management im Industriegüterbereich

Einflussfaktoren, Gestaltung, Erfolgsauswirkungen

Author: Richter, Markus Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Portfolio-Werbung

Portfolio-Werbung

eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen

Author: Goertz, Susanne Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Personalauswahl in Unternehmensberatungen

Personalauswahl in Unternehmensberatungen

Validität und Nutzen der Eignungsdiagnostik

Author: Plate, Tobias Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Operatives Management und der Erfolg junger, innovativer Unternehmen

Operatives Management und der Erfolg junger, innovativer Unternehmen

die moderierende Wirkung der externen und internen Unsicherheit

Author: Hiddemann, Tim Search for this author more...

Year: 2007

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Cover von Nicht-lineare Wirkungsbeziehungen von Erfolgsfaktoren der Unternehmensgründung

Nicht-lineare Wirkungsbeziehungen von Erfolgsfaktoren der Unternehmensgründung

Author: Herr, Christian Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von German Mergers & Acquisitions in the USA

German Mergers & Acquisitions in the USA

transaction management and success

Author: Wübben, Bernd Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Der Internationalisierungsprozess von Unternehmen

Der Internationalisierungsprozess von Unternehmen

ressourcenorientierter Theorierahmen als Alternative zu bestehenden Ansätzen

Author: Simon, Markus Christian Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Commitment in Geschäftsbeziehungen

Commitment in Geschäftsbeziehungen

Konzeptualisierung und Operationalisierung für das Business-to-Business-Marketing

Author: Saab, Samy Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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