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(30)Bruhn, Manfred, 1949-

(26)Kotler, Philip, 1931-

(18)Meffert, Heribert, 1937-

(16)Homburg, Christian, 1962-

(13)Kleinaltenkamp, Michael, 1955-

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Cover von Globale Markenführung und Konsumentenverhalten

Globale Markenführung und Konsumentenverhalten

Konsumentenwahrnehmung der globalen Markenführung und der Globalität von Marken

Author: Fehling, Tina Search for this author more...

Year: 2010

Publisher: Hamburg, Kovac

Series: Schriftenreihe Studien zum Konsumentenverhalten

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Cover von Konsumentenentscheidungen im Mobile Commerce

Konsumentenentscheidungen im Mobile Commerce

eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten

Author: Broeckelmann, Philipp Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Kundenbeziehungen nach Fusionen und Akquisitionen

Kundenbeziehungen nach Fusionen und Akquisitionen

die Auswirkung der Beziehungsgestaltung und Synergierealisierung auf den M&A-Erfolg

Author: Grün, Martin Clark Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Kundenintegration in die Neuproduktentwicklung

Kundenintegration in die Neuproduktentwicklung

eine Betrachtung der Konsumgüterindustrie

Author: Schuhmacher, Monika C. Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Pharmabetriebslehre

Pharmabetriebslehre

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Year: 2008

Publisher: Berlin [u.a.], Springer

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Cover von Differenziertes Hochschulmarketing für High Potentials

Differenziertes Hochschulmarketing für High Potentials

Author: Schamberger, Ingo Search for this author more...

Year: 2006

Publisher: Norderstedt, Books on Demand

Series: Schriftenreihe des Instituts für Unternehmungsplanung (IUP)

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Cover von Die Autonomie von Landesorganisationen bei der Marktbearbeitung

Die Autonomie von Landesorganisationen bei der Marktbearbeitung

Determinanten, Auswirkungen und State of Practice

Author: Ehemann, Petra Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Best Practice der Markenführung

Best Practice der Markenführung

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Year: 2009

Publisher: Wiesbaden, Gabler

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Cover von Management internationaler Dienstleistungsmarken

Management internationaler Dienstleistungsmarken

Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg

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Year: 2009

Publisher: Wiesbaden, Gabler

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Cover von Erg.-H. 02/1999.; Innovation und Absatz

Erg.-H. 02/1999.; Innovation und Absatz

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Year: 1999

Parent work: Zeitschrift für Betriebswirtschaft

Volume: Erg.-H. 02/1999.

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