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(61)Schmid, Stefan, 1967-

(51)Bruhn, Manfred, 1949-

(38)Albach, Horst [Red.]

(30)Kotler, Philip, 1931-

(28)Weber, Jürgen, 1953-

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(61)Schmid, Stefan, 1967-

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Cover von Hochschulmarketing

Hochschulmarketing

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Year: 2006

Publisher: Lohmar ; Köln, Eul

Series: Wissenschafts- und Hochschulmanagement

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Cover von Die Betriebsformen des Einzelhandels aus Konsumentenperspektive

Die Betriebsformen des Einzelhandels aus Konsumentenperspektive

Author: Purper, Guido Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Brand Communities als neue Markenwelten

wie Unternehmen Markennetzwerke initiieren, fördern und nutzen

Author: Baumgartner, Ekkehart Search for this author more...

Year: 2007

Publisher: Frankfurt/M., Redline Wirtschaft

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Cover von Markenbedeutung und -management im Industriegüterbereich

Markenbedeutung und -management im Industriegüterbereich

Einflussfaktoren, Gestaltung, Erfolgsauswirkungen

Author: Richter, Markus Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Portfolio-Werbung

Portfolio-Werbung

eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen

Author: Goertz, Susanne Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Handbuch Unternehmenskommunikation

Handbuch Unternehmenskommunikation

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Year: 2007

Publisher: Wiesbaden, Gabler

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Cover von Moderne Dienstleistungen

Moderne Dienstleistungen

Impulse für Innovation, Wachstum und Beschäftigung ; Beiträge der 6. Dienstleistungstagung des BMBF

Author: Bundesministerium für Bildung und Forschung <Deutschland> Search for this author more...

Year: 2006

Publisher: Frankfurt/M. ; New York, Campus

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Cover von Personalauswahl in Unternehmensberatungen

Personalauswahl in Unternehmensberatungen

Validität und Nutzen der Eignungsdiagnostik

Author: Plate, Tobias Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Wertorientierte Unternehmensführung

Wertorientierte Unternehmensführung

vom Strategieentwurf zur Implementierung

Author: Coenenberg, Adolf Gerhard, 1938-; Salfeld, Rainer Search for this author more...

Year: 2007

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Operatives Management und der Erfolg junger, innovativer Unternehmen

Operatives Management und der Erfolg junger, innovativer Unternehmen

die moderierende Wirkung der externen und internen Unsicherheit

Author: Hiddemann, Tim Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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