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(32)Bruhn, Manfred, 1949-

(28)Kotler, Philip, 1931-

(20)Meffert, Heribert, 1937-

(19)Kleinaltenkamp, Michael, 1955-

(16)Homburg, Christian, 1962-

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Cover von Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit

Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit

direkte, indirekte und moderierende Effekte

Author: Stock-Homburg, Ruth Search for this author more...

Year: 2012

Publisher: Wiesbaden, Gabler

Series: Neue betriebswirtschaftliche Forschung

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Cover von Virale Markenkommunikation

Virale Markenkommunikation

Einstellungs- und Verhaltenswirkungen viraler Videos

Author: Stenger, Daniel Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Research

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Cover von Direktmarketing mit Kundendaten aus Bonusprogrammen

Direktmarketing mit Kundendaten aus Bonusprogrammen

datenschutzrechtliche Einwilligung als Nutzungslizenz?

Author: Haag, Nils Christian Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Kulturmarketing

Kulturmarketing

das Marketingkonzept für Kulturbetriebe

Author: Klein, Armin Search for this author more...

Year: 2011

Publisher: München, Dt. Taschenbuch Verl.

Series: dtv

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Cover von Beschwerdemanagement

Beschwerdemanagement

aus Beschwerden Verkaufserfolge machen

Author: Haas, Bernhard; Troschke, Bettina von Search for this author more...

Year: [2010]

Publisher: Norderstedt, Books on Demand

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Cover von Sales Excellence

Sales Excellence

Vertriebsmanagement mit System

Author: Homburg, Christian, 1962-; Schäfer, Heiko; Schneider, Janna Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler [u.a.]

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Cover von Serviceorientierung im Unternehmen

Serviceorientierung im Unternehmen

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Year: 2010

Publisher: Wiesbaden, Gabler

Series: Forum Dienstleistungsmanagement

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Cover von Marktorientiertes Personalmanagement durch Employer Branding

Marktorientiertes Personalmanagement durch Employer Branding

theoretisch-konzeptioneller Zugang und empirische Evidenz

Author: Stritzke, Christoph Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Verkaufsfaktor Kundennutzen

Verkaufsfaktor Kundennutzen

konkreten Bedarf ermitteln, aus Kundensicht argumentieren, maßgeschneiderte Lösungen präsentieren

Author: Sickel, Christian Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

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Cover von The Market Driven Organization

The Market Driven Organization

understanding, attracting and keeping valuable customers

Author: Day, George S. Search for this author more...

Year: 1999

Publisher: New York, Free Press

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