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(30)Bruhn, Manfred, 1949-

(27)Kotler, Philip, 1931-

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Cover von Internationales Direktmarketing

Internationales Direktmarketing

Grundlagen, Best Practice, Marketingfakten

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Year: 2005

Publisher: Wiesbaden, Gabler

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Cover von Preiszufriedenheit bei Innovationen

Preiszufriedenheit bei Innovationen

nachfrageorientierte Analyse am Beispiel der Tourismus- und Airlinebranche

Author: Pohl, Alexander Search for this author more...

Year: 2004

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Neue betriebswirtschaftliche Forschung

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Cover von Nachfragerevidenz im Dienstleistungsbereich

Nachfragerevidenz im Dienstleistungsbereich

Konzeptualisierung und Operationalisierung

Author: Malicha, Regina Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Automotive Management

Automotive Management

Strategie und Marketing in der Automobilwirtschaft

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Year: 2004

Publisher: Berlin [u.a.], Springer

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Cover von Marketing Performance Management

Marketing Performance Management

empirisches Fundament und Konzeption für ein integriertes Marketingkennzahlensystem

Author: Reinecke, Sven, 1967- Search for this author more...

Year: 2004

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Neue betriebswirtschaftliche Forschung

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Cover von Interkulturelles Marketing

Interkulturelles Marketing

Grundlagen, Strategien, Chancen, Risiken

Author: Lindner, Doris Search for this author more...

Year: 2004

Publisher: Düsseldorf, VDM-Verl. Müller

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Cover von Hochschulmanagement

Hochschulmanagement

Betriebswirtschaftliche Aspekte der Hochschulsteuerung

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Year: 2001

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Facetten hybriden Kaufverhaltens

Facetten hybriden Kaufverhaltens

ein kausalanalytischer Erklärungsansatz auf Basis des Involvement-Konstrukts

Author: Kanther, Verena Search for this author more...

Year: 2001

Publisher: Wiesbaden, Deutscher Univ.-Verl.

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Cover von Marketing Across Cultures

Marketing Across Cultures

Author: Trompenaars, Fons, 1952-; Woolliams, Peter Search for this author more...

Year: 2004

Publisher: Chichester, Capstone

Series: Culture for Business

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Cover von Prozessorganisation in Dienstleistungsunternehmen

Prozessorganisation in Dienstleistungsunternehmen

Author: Fließ, Sabine Search for this author more...

Year: 2006

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Organisation und Führung

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