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(61)Schmid, Stefan, 1967-

(51)Bruhn, Manfred, 1949-

(38)Albach, Horst [Red.]

(30)Kotler, Philip, 1931-

(28)Weber, Jürgen, 1953-

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Cover von Markenerfolg mit Marketinginnovationen

Markenerfolg mit Marketinginnovationen

die Wirkung des Fit zwischen Marketinginnovationen und Marken auf den Markenerfolg

Author: Koolman, Klaas Search for this author more...

Year: 2006

Publisher: Saarbrücken, VDM-Verl. Müller

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Cover von Marketing Arbeitsbuch

Marketing Arbeitsbuch

Aufgabenstellung und Lösungsvorschläge

Author: Helm, Roland; Gierl, Heribert Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Lucius und Lucius

Series: UTB

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Cover von Management der Marketingkommunikation

Management der Marketingkommunikation

Author: Unger, Fritz; Fuchs, Wolfgang Search for this author more...

Year: 2005

Publisher: Berlin [u.a.], Springer

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Cover von Denken, Reden, Handeln

Denken, Reden, Handeln

für Euro-Kommunikation gegen US-Marketing

Author: Stöhlker, Klaus J. Search for this author more...

Year: 2005

Publisher: Zürich, Orell Füssli

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Cover von Marketing-Kommunikation

Marketing-Kommunikation

Werbung, Marken, Medien

Author: Pepels, Werner Search for this author more...

Year: 2005

Publisher: Rinteln, Merkur-Verl.

Series: Das Kompendium

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Cover von Strategien der Adressierung in Kinderwerbespots

Strategien der Adressierung in Kinderwerbespots

zur Ansprache von Kindern und Eltern im Fernsehen

Author: Polajnar, Janja Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Europäische Kulturen in der Wirtschaftskommunikation

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Cover von Careers In and Out of Organizations

Careers In and Out of Organizations

Author: Hall, Douglas T., 1940- Search for this author more...

Year: 2002

Publisher: Thousand Oaks, Calif. [u.a.], Sage

Series: Foundations for Organizational Science

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Cover von Strategisches Management von Mergers & Acquisitions

Strategisches Management von Mergers & Acquisitions

State of the Art in Deutschland und Österreich

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Year: 2006

Publisher: Wiesbaden, Gabler

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Cover von Entschlossen führen und handeln

Entschlossen führen und handeln

wie erfolgreiche Manager ihre Willenskraft nutzen und Dinge bewegen

Author: Bruch, Heike; Ghoshal, Sumantra Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

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Cover von Personalauswahl

Personalauswahl

Anforderungsprofil, Bewerbersuche, Vorauswahl und Vorstellungsgespräch

Author: Weuster, Arnulf Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

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