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(32)Bruhn, Manfred, 1949-

(28)Kotler, Philip, 1931-

(20)Meffert, Heribert, 1937-

(19)Kleinaltenkamp, Michael, 1955-

(16)Homburg, Christian, 1962-

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Cover von Levels of Corporate Globalization

Levels of Corporate Globalization

developing a measurement scale for global customer management

Author: Kuchinka, Petra Search for this author more...

Year: 2004

Publisher: Basingstoke [u.a.], Palgrave Macmillan

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Cover von Marktbearbeitungsstrategien international tätiger Handelsunternehmen

Marktbearbeitungsstrategien international tätiger Handelsunternehmen

Author: Ferring, Natascha Search for this author more...

Year: 2001

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: DUV Wirtschaftswissenschaft

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Cover von Personalerhaltung im oberen Management

Personalerhaltung im oberen Management

Strategien und Maßnamen zur Vermeidung ungewollter Fluktuation

Author: Grunwald, Christiane Search for this author more...

Year: 2001

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Internationales Tourismus-Management

Internationales Tourismus-Management

Herausforderungen, Strategien, Instrumente

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Year: 2002

Publisher: München, Vahlen

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Cover von Beurteilung von Dienstleistungsqualität

Beurteilung von Dienstleistungsqualität

dynamische Betrachtung des Qualitätsurteils im Weiterbildungsbereich

Author: Haller, Sabine Search for this author more...

Year: 1998

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Internationales Preismanagement

Internationales Preismanagement

Strategie, Preisharmonisierung, Tools, Fallbeispiele

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Year: 2000

Publisher: Wien ; Frankfurt, Ueberreuter

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Cover von Internationale Werbeplanung

Internationale Werbeplanung

eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung

Author: Streich, Michael Search for this author more...

Year: 1997

Publisher: Heidelberg, Physica-Verlag

Series: Wirtschaftswissenschaftliche Beiträge

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Cover von Marktorientiertes Umweltmanagement

Marktorientiertes Umweltmanagement

Konzeption - Strategie - Implementierung mit Praxisfällen

Author: Meffert, Heribert, 1937-; Kirchgeorg, Manfred, 1958- Search for this author more...

Year: 1998

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Markt- und Produktmanagement

Markt- und Produktmanagement

die Instrumente des Technischen Vertriebs

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Year: 1999

Publisher: Berlin [u.a.], Springer

Series: Technischer Vertrieb

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Cover von Marketingkommunikation mit neuen Medien

Marketingkommunikation mit neuen Medien

Zukunftsfähige Konzepte für den Mittelstand

Author: Pradel, Marcus Search for this author more...

Year: 1997

Publisher: München, Beck

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