world-wise marketing in the age of branding

Author: Steenkamp, Jan-Benedict Search for this author more...

Year: 2017

Publisher: London, Palgrave Macmillan

Media group: Book/Buch

a cross-cultural management perspective

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Year: 2014

Publisher: Basingstoke [u.a.], Palgrave Macmillan

Media group: Book/Buch

crossing borders in a world where differences still matter

Author: Ghemawat, Pankaj Search for this author more...

Year: 2007

Publisher: Boston, Mass., Harvard Business School Press

Media group: Book/Buch

the partial power

Author: Shambaugh, David Search for this author more...

Year: 2013

Publisher: New York ; Oxford [u.a.], Oxford University Press

Media group: Book/Buch

challenges, strategies, and opportunities

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Year: 2014

Publisher: Cham [u.a.], Springer

Series: Management for Professionals

Media group: Book/Buch

a cultural perspective

Author: Bhagat, Rabi S.; Triandis, Harry C.; McDevitt, Annette S. Search for this author more...

Year: 2012

Publisher: Cheltenham ; Northampton, Mass., Elgar

Media group: Book/Buch

markets, strategies, and rivalries

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Year: 2013

Publisher: Cheltenham ; Northampton, Mass., Elgar

Series: New Horizons in International Business

Media group: Book/Buch

eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA

Author: Stolle, Wulf Search for this author more...

Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Innovatives Markenmanagement

Media group: Book/Buch

innovative strategies for emerging markets

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Year: 2013

Publisher: Basingstoke [u.a.], Palgrave Macmillan

Media group: Book/Buch

frameworks for integrating capabilities around the world

Author: Doz, Yves L.; Wilson, Keeley Search for this author more...

Year: 2012

Publisher: Boston, Mass., Harvard Business Review Press

Media group: Book/Buch