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(6)Bruhn, Manfred, 1949-

(3)Homburg, Christian, 1962-

(3)Jacob, Frank

(2)Anderson, James C.

(2)Günter, Bernd [Hrsg.]

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Cover von Serviceinnovation

Serviceinnovation

Potenziale industrieller Dienstleistungen erkennen und erfolgreich implementieren

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Year: 2012

Publisher: Berlin [u.a.], Springer

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Cover von Serviceorientierung im Unternehmen

Serviceorientierung im Unternehmen

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Year: 2010

Publisher: Wiesbaden, Gabler

Series: Forum Dienstleistungsmanagement

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Cover von Verkaufsfaktor Kundennutzen

Verkaufsfaktor Kundennutzen

konkreten Bedarf ermitteln, aus Kundensicht argumentieren, maßgeschneiderte Lösungen präsentieren

Author: Sickel, Christian Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

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Cover von The Market Driven Organization

The Market Driven Organization

understanding, attracting and keeping valuable customers

Author: Day, George S. Search for this author more...

Year: 1999

Publisher: New York, Free Press

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Cover von Kundenerlebnis als Wettbewerbsvorteil

Kundenerlebnis als Wettbewerbsvorteil

mit Customer Experience Management Marken und Märkte Gewinn bringend gestalten

Author: Schmitt, Bernd Herbert; Mangold, Marc Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Wechselverhalten von industriellen Nachfragern

Wechselverhalten von industriellen Nachfragern

empirische Untersuchung der Markenbindung im Industriegüterbereich

Author: Mayer, Dorith Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Ripple Effect

Ripple Effect

how empowered involvement drives word of mouth ; [Dissertation ESCP Europe]

Author: Oetting, Martin Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Kundenintegration

Kundenintegration

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Year: 2009

Publisher: Wiesbaden, Gabler

Series: Wissenschaft & Praxis

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Cover von Nr. 1.; Kundenintegrations-Kompetenz

Nr. 1.; Kundenintegrations-Kompetenz

Konzeptionalisierung, Operationalisierung und Erfolgswirkung

Author: Jacob, Frank Search for this author more...

Year: 2002

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Cover von Kundenwert

Kundenwert

Grundlagen, innovative Konzepte, praktische Umsetzungen

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Year: 2003

Publisher: Wiesbaden, Gabler

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