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(10)Backhaus, Klaus, 1947-

(7)Kuß, Alfred, 1947-

(7)Wolf, Joachim, 1957-

(6)Homburg, Christian, 1962-

(6)Weiber, Rolf, 1957-

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Cover von Markenpolitik

Markenpolitik

Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte

Author: Baumgarth, Carsten Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

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Cover von Datenanalyse mit SPSS

Datenanalyse mit SPSS

realdatenbasierte Übungs- und Klausuraufgaben mit vollständigen Lösungen

Author: Eckstein, Peter P. Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

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Cover von Marketing

Marketing

Grundlagen für Studium und Praxis

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

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Cover von E-Publishing-Management

E-Publishing-Management

Author: Büsching, Thilo; Goderbauer-Marchner, Gabriele Search for this author more...

Year: 2014

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Cover von Behavioral Economics

Behavioral Economics

eine Einführung

Author: Beck, Hanno Search for this author more...

Year: 2014

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Cover von Performance Measurement

Performance Measurement

Controlling mit Kennzahlen

Author: Gladen, Werner Search for this author more...

Year: 2014

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Cover von Strategisches Management in Unternehmen

Strategisches Management in Unternehmen

Ziele, Prozesse, Verfahren

Author: Hungenberg, Harald Search for this author more...

Year: 2014

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Cover von Marketingmanagement

Marketingmanagement

Strategie, Instrumente, Umsetzung, Unternehmensführung

Author: Homburg, Christian, 1962- Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

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Cover von Praxisorientiertes Online-Marketing

Praxisorientiertes Online-Marketing

Konzepte, Instrumente, Checklisten

Author: Kreutzer, Ralf T. Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

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Cover von Corporate-Governance-Management

Corporate-Governance-Management

Theorie und Praxis der guten Unternehmensführung

Author: Welge, Martin K.; Eulerich, Marc Search for this author more...

Year: 2014

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