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Cover von Shopper-Marketing

Shopper-Marketing
mit Shopper Insights zu effektiver Markenführung bis an den POS
Author: Frey, Ulrich Dirk; Hunstiger, Gabriele; Dräger, Peter Search for this author
Year: 2011
Publisher: Wiesbaden, Gabler
Media group: Book/Buch
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Cover von Marketing Xplus - Marketing für Senioren

Marketing Xplus - Marketing für Senioren
der Einfluss des Alters auf die Präferenzen für Neuerungen und Abwechslung im Konsum von Fast Moving Consumer Goods
Author: Landschulze, Sebastian Search for this author
Year: 2010
Publisher: Hamburg, Kovac
Series: Schriftenreihe Studien zum Konsumentenverhalten
Media group: Book/Buch
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Cover von Gruppengütermarketing

Gruppengütermarketing
Author: Voeth, Markus Search for this author
Year: 2003
Publisher: München, Vahlen
Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Media group: Book/Buch
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Cover von Facetten hybriden Kaufverhaltens

Facetten hybriden Kaufverhaltens
ein kausalanalytischer Erklärungsansatz auf Basis des Involvement-Konstrukts
Author: Kanther, Verena Search for this author
Year: 2001
Publisher: Wiesbaden, Deutscher Univ.-Verl.
Series: Gabler Edition Wissenschaft
Media group: Book/Buch
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Cover von Driving consumer engagement in social media
E-Medium

Driving consumer engagement in social media
influencing electronic word of mouth
Author: Bianchi, Anna Search for this author
Year: 2021
Publisher: London ; New York, [New York], Routledge
Series: Routledge Studies in Marketing Series
Media group: eBook/eResource
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Cover von Consumer behavior

Consumer behavior
buying, having, and being
Author: Solomon, Michael R., 1956-; Russell, Cristel Antonia Search for this author
Year: [2024]
Publisher: Harlow [u.a.], Pearson
Media group: Book/Buch
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Cover von Homo irrationalis and climate change mitigation
E-Medium

Homo irrationalis and climate change mitigation
behavioral economic approaches to climate-relevant behavior change
Author: Rabaa, Simon Valentin, 1991- Search for this author
Year: 2023
Publisher: Berlin, ESCP Europe Wirtschaftshochschule Berlin
Media group: eBook/eResource
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Cover von Cross-cultural consumer behavior

Cross-cultural consumer behavior
Author: Gelbrich, Katja, 1971-; Müller, Stefan, 1948-; Westjohn, Stanford A. Search for this author
Year: [2023]
Publisher: Cheltenham ; Northampton [Massachusetts], Edward Elgar Publishing
Media group: Book/Buch
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Cover von Serving the customer
E-Medium

Serving the customer
the role of selling and sales
Search for this author
Year: [2023]
Publisher: Wiesbaden, Springer
Media group: eBook/eResource
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Cover von Nudge

Nudge
the final edition
Author: Thaler, Richard H.,1945-; Sunstein, Cass R., 1954- Search for this author
Year: 2021
Publisher: London, Allen Lane
Media group: Book/Buch
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