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Cover von Advertising Media Planning

Advertising Media Planning

a brand management approach

Author: Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim Bartel Search for this author more...

Year: 2012

Publisher: Armonk, NY [u.a.] , Sharpe

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Cover von Consumer Behavior and Culture

Consumer Behavior and Culture

consequences for global marketing and advertising

Author: De Mooij, Marieke Search for this author more...

Year: 2011

Publisher: Thousand Oaks, CA [u.a.], Sage

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Cover von Pervasive Advertising

Pervasive Advertising

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Year: 2011

Publisher: London [u.a.], Springer

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Cover von Facebook - Marketing unter Freunden

Facebook - Marketing unter Freunden

Dialog statt plumpe Werbung

Author: Holzapfel, Felix; Holzapfel, Klaus Search for this author more...

Year: 2011

Publisher: Göttingen, BusinessVillage

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Cover von Reale und mediale Produkterfahrungen

Reale und mediale Produkterfahrungen

Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmaßnahmen

Author: Diehl, Sandra Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Crossmedia Marketing

Crossmedia Marketing

Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation

Author: Noack, Catharina Search for this author more...

Year: 2010

Publisher: Boizenburg, Hülsbusch

Series: E-Business

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Cover von Kommunikationspolitik

Kommunikationspolitik

systematischer Einsatz der Kommunikation für Unternehmen

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2010

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Das deutsch-deutsche Geheimnis

Das deutsch-deutsche Geheimnis

mit der Werteentwicklung in Ost und West zum gesamtdeutschen Markenerfolg

Author: Mackat, Alexander Search for this author more...

Year: 2007

Publisher: Berlin, Superillu Verl.

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Cover von Portfolio-Werbung

Portfolio-Werbung

eine Technik zur Stärkung von Dachmarken in komplexen Markenarchitekturen

Author: Goertz, Susanne Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Integrierte Kommunikation in den deutschsprachigen Ländern

Integrierte Kommunikation in den deutschsprachigen Ländern

Bestandsaufnahme in Deutschland, Österreich und der Schweiz

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

Series: Basler Schriften zum Marketing

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