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Cover von Luxury Marketing

Luxury Marketing
a challenge for theory and practice
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Year: 2013
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Cover von Corporate Brand Management international tätiger Unternehmen

Corporate Brand Management international tätiger Unternehmen
verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller Aspekte
Author: Giersch, Judith Search for this author
Year: 2008
Publisher: Wiesbaden, Gabler
Series: Gabler Edition Wissenschaft
Media group: Book/Buch
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Cover von Luxury marketing, sustainability and technology
E-Medium

Luxury marketing, sustainability and technology
the future of luxury management
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Year: 2023
Publisher: London ; New York, [New York], Routledge
Series: Routledge Studies in Luxury Management Series
Media group: eBook/eResource
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Cover von The Power of Communicating the Family Firm Status

The Power of Communicating the Family Firm Status
the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Author: Rosina, Margarete Search for this author
Year: 2018
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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Cover von The ultimate guide to Category Management

The ultimate guide to Category Management
a shopper-centric method of cooperation between retailer and supplier
Author: Van Leur, Evelyn; Grievink, Jan-Willem Search for this author
Year: 2017
Publisher: [Amersfoort], Category & Trade Company
Media group: Book/Buch
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Cover von Employer Branding als Bestandteil einer ganzheitlichen Markenführung

Employer Branding als Bestandteil einer ganzheitlichen Markenführung

Author: Sponheuer, Birgit Search for this author
Year: 2010
Publisher: Wiesbaden, Gabler
Series: Gabler Research
Media group: Book/Buch
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Cover von The value of luxury
E-Medium

The value of luxury
an emerging perspective
Author: Stępień, Beata, 19XX- Search for this author
Year: [2021]
Publisher: Cham, Palgrave Macmillan
Series: Palgrave Advances in Luxury
Media group: eBook/eResource
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Cover von Automobil-Marketing

Automobil-Marketing
erfolgreiche Strategien, praxisorientierte Konzepte, effektive Instrumente
Author: Diez, Willi Search for this author
Year: 2015
Publisher: München, Vahlen
Media group: Book/Buch
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Cover von Global Brand Management

Global Brand Management
eine konzeptionell-empirische Analyse von Automobil-Markenimages in Brasilien, China, Deutschland, Russland und den USA
Author: Stolle, Wulf Search for this author
Year: 2013
Publisher: Wiesbaden, Springer Gabler
Series: Innovatives Markenmanagement
Media group: Book/Buch
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Cover von Erg.-H. 01/2002.; Marketing-Management

Erg.-H. 01/2002.; Marketing-Management
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Year: 2002
Volume: Erg.-H. 01/2002.
Media group: Book/Buch
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