text and cases

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Year: 2012

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

Handbuch für ein integriertes Kommunikationsmanagement

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2011

Publisher: München, Vahlen

Media group: Book/Buch

evaluating standardized corporate branding across countries

Author: Meierer, Markus Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

Media group: Book/Buch

Strategien und Instrumente für Führungskräfte und das Personalmanagement in 13 Bausteinen

Author: Gmür, Markus; Thommen, Jean-Paul Search for this author more...

Year: 2011

Publisher: Zürich, Versus

Media group: Book/Buch

culture frameworks for global marketing and management

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Year: 2009

Publisher: Basingstoke [u.a.], Palgrave Macmillan

Media group: Book/Buch

Determinaten der Wahrnehmung, Wirkungsprozesse und Konsequenzen

Author: Duong Dinh, Hai Van Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Research

Media group: Book/Buch

concepts, methods and applications

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Year: 2010

Publisher: Berlin [u.a.], Springer

Series: Springer Handbooks of Computational Statistics

Media group: Book/Buch

Author: Bolten, Jürgen Search for this author more...

Year: 2007

Publisher: Göttingen, Vandenhoeck & Ruprecht

Series: UTB

Media group: Book/Buch

eine vergleichende Betrachtung der wissenschaftlichen Gemeinschaften Strategische Führung, Marketing und Controlling

Author: Pätsch, Christian Search for this author more...

Year: 2007

Publisher: Frankfurt/M. [u.a.], Lang

Series: Europäische Hochschulschriften : Reihe 5, Volks- und Betriebswirtschaft

Media group: Book/Buch

Author: Horn, Sierk Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Wirtschaftswissenschaft

Media group: Book/Buch