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Cover von Influencer Marketing

Influencer Marketing
für Unternehmen und Influencer: Strategien, Plattformen, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen
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Year: 2018
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Cover von Identitätsbasierte Markenführung

Identitätsbasierte Markenführung
Grundlagen, Strategie, Umsetzung, Controlling
Author: Burmann, Christoph, 1962-; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978-; Piehler, Rico Search for this author
Year: [2018]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Cover von Grundlagen empirischer Forschung

Grundlagen empirischer Forschung
zur Methodologie in der Betriebswirtschaftslehre
Author: Eisend, Martin, 1968-; Kuß, Alfred, 1947- Search for this author
Year: [2023]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Cover von The value of luxury
E-Medium

The value of luxury
an emerging perspective
Author: Stępień, Beata, 19XX- Search for this author
Year: [2021]
Publisher: Cham, Palgrave Macmillan
Series: Palgrave Advances in Luxury
Media group: eBook/eResource
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Cover von Research handbook on foreign exit, relocation and re-entry

Research handbook on foreign exit, relocation and re-entry
theoretical perspectives and empirical evidence
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Year: [2022]
Publisher: Cheltenham [u.a.], Edward Elgar Publishing Ltd.
Series: Research Handbooks in Business and Management Series
Media group: Book/Buch
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Cover von 2; Ideengeschichte der BWL II

2; Ideengeschichte der BWL II
Produktion, OR, Innovation, Marketing, Finanzierung, Nachhaltigkeit, ÖBWL, Internationales Management
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Year: [2022]
Publisher: Wiesbaden, Springer Gabler
Media group: Book/Buch
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Cover von Case studies on social marketing
E-Medium

Case studies on social marketing
a global perspective
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Year: [2019]
Publisher: Cham, Springer
Series: Management for Professionals
Media group: eBook/eResource
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Cover von Bottom of the pyramid marketing

Bottom of the pyramid marketing
making, shaping and developing BoP markets
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Year: 2019
Publisher: Bingley, Emerald Publishing Limited
Series: Marketing in Emerging Markets
Media group: eBook/eResource
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Cover von Luxury Retail and Digital Management

Luxury Retail and Digital Management
developing customer experience in a digital world
Author: Chevalier, Michel; Gutsatz, Michel Search for this author
Year: 2020
Publisher: Singapur, John Wiley & Sons
Media group: eBook/eResource
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Cover von AI in Marketing, Sales and Service

AI in Marketing, Sales and Service
how marketers without a data science degree can use AI, big data and bots
Author: Gentsch, Peter Search for this author
Year: 2019
Publisher: Cham, Springer International Publishing
Media group: eBook/eResource
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