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(61)Schmid, Stefan, 1967-

(51)Bruhn, Manfred, 1949-

(38)Albach, Horst [Red.]

(30)Kotler, Philip, 1931-

(28)Weber, Jürgen, 1953-

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Cover von Einführung in die Organisationssoziologie

Einführung in die Organisationssoziologie

Author: Abraham, Martin; Büschges, Günter Search for this author more...

Year: 2004

Publisher: Wiesbaden, VS Verl. für Sozialwiss.

Series: Studienskripten zur Soziologie

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Cover von Lokale Produktherkunft und Konsumentenverhalten

Lokale Produktherkunft und Konsumentenverhalten

der Einfluss der City-of-Origin auf die Kaufentscheidung

Author: Schirrmann, Eric Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Wirtschaftswissenschaft

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Cover von Messung und Steuerung von Markenpersönlichkeit

Messung und Steuerung von Markenpersönlichkeit

Entwicklung eines Messinstruments und Anwendung in der Werbung mit prominenten Testimonials

Author: Mäder, Ralf Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Internationales Entgeltmanagement

Internationales Entgeltmanagement

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Year: 2004

Publisher: München ; Mering, Hampp

Series: Schriften zum Internationalen Management

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Cover von Auslese und Beurteilung von Führungskräften

Auslese und Beurteilung von Führungskräften

Bestandsaufnahme und Versuch eines Zukunftsentwurfs

Author: Winners, Christina Search for this author more...

Year: 2005

Publisher: Berlin, wvb, Wiss. Verl.

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Cover von Validity and Social Experimentation

Validity and Social Experimentation

Donald Campbell's legacy ; Volume 1

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Year: 2000

Publisher: Thousand Oaks, Calif. [u.a.], Sage

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Cover von Experimental and Quasi-Experimental Designs for Generalized Causal Inference

Experimental and Quasi-Experimental Designs for Generalized Causal Inference

Author: Shadish, William R.; Cook, Thomas D.; Campbell, Donald T. Search for this author more...

Year: 2002

Publisher: Boston, Houghton Mifflin

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Cover von Customer Equity Management

Customer Equity Management

Author: Rust, Roland T.; Lemon, Katherine N.; Narayandas, Das Search for this author more...

Year: 2005

Publisher: Upper Saddle River, NJ, Prentice-Hall

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Cover von Marketing Performance Management

Marketing Performance Management

empirisches Fundament und Konzeption für ein integriertes Marketingkennzahlensystem

Author: Reinecke, Sven, 1967- Search for this author more...

Year: 2004

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Neue betriebswirtschaftliche Forschung

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Cover von Kundenwert und Unternehmenswert

Kundenwert und Unternehmenswert

eine Analyse am Beispiel des E-Commerce

Author: Rehbach, Stefan Search for this author more...

Year: 2003

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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