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(61)Schmid, Stefan, 1967-

(51)Bruhn, Manfred, 1949-

(38)Albach, Horst [Red.]

(30)Kotler, Philip, 1931-

(28)Weber, Jürgen, 1953-

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Cover von Private Equity - Venture Capital

Private Equity - Venture Capital

Eigenkapital für innovative Unternehmer

Author: Leopold, Günter Search for this author more...

Year: 2003

Publisher: München, Vahlen

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Cover von Grundlagen der Unternehmensethik

Grundlagen der Unternehmensethik

Author: Kreikebaum, Hartmut Search for this author more...

Year: 1996

Publisher: Stuttgart , Schäffer-Poeschel

Series: UTB für Wissenschaft

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Cover von Unternehmensethik konkret

Unternehmensethik konkret

gesellschaftliche Verantwortung ernst gemeint

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Year: 2002

Publisher: Wiesbaden, Gabler

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Cover von Dienstleistungsmarketing

Dienstleistungsmarketing

Grundlagen, Konzepte, Methoden ; mit Fallstudien

Author: Meffert, Heribert, 1937-; Bruhn, Manfred, 1949- Search for this author more...

Year: 2003

Publisher: Wiesbaden, Gabler

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Cover von Event-Marketing

Event-Marketing

theoretische Fundierung und empirische Analyse unter besonderer Berücksichtigung von Imagewirkungen

Author: Nufer, Gerd Search for this author more...

Year: 2006

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Wirtschaftswissenschaft

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Grundlagen der Werbung

Konzept, Werbemittel, Mediaplanung, Direktwerbung, Gestaltung, Realisierung

Author: Pepels, Werner Search for this author more...

Year: 2004

Publisher: Frankfurt/M., Redline Wirtschaft

Series: New Business Line

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Werbung

Author: Rogge, Hans-Jürgen Search for this author more...

Year: 2004

Publisher: Ludwigshafen, Kiehl

Series: Modernes Marketing für Studium und Praxis

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Handbuch Werbung

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Year: 2004

Publisher: Münster, Lit

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Werbung im Fernsehen

eine medienökonomische Untersuchung zur Effektivität und Effizienz werblicher TV-Kommunikation

Author: Schierl, Thomas Search for this author more...

Year: 2003

Publisher: Köln, von Halem

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Cover von Werbung kompakt

Werbung kompakt

Grundwissen, Konzepte, Umsetzung

Author: Biller, Rudi ; Haase, Frank Search for this author more...

Year: 2001

Publisher: Sternenfels ; Berlin, Verl. Wissenschaft und Praxis

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