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Cover von Handbook of Marketing Scales

Handbook of Marketing Scales

multi-item measures for marketing and consumer behavior research

Author: Bearden, William O., 1945-; Netemeyer, Richard G., 1956- Search for this author more...

Year: 1999

Publisher: Thousand Oaks, Calif. [u.a.], Sage

Series: Association for Consumer Research Series

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Cover von Konsumentenverhalten und Marketing

Konsumentenverhalten und Marketing

Grundlagen für Strategien und Maßnahmen

Author: Balderjahn, Ingo, 1952-; Scholderer, Joachim Search for this author more...

Year: 2007

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Die Betriebsformen des Einzelhandels aus Konsumentenperspektive

Die Betriebsformen des Einzelhandels aus Konsumentenperspektive

Author: Purper, Guido Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von 55plus Marketing

55plus Marketing

Zukunftsmarkt Senioren

Author: Hunke, Reinhard; Gerstner, Guido Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

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Cover von Innovatives Marketing

Innovatives Marketing

Entscheidungsfelder, Management, Instrumente ; Hermann Diller zum 60. Geburtstag

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Year: 2005

Publisher: Wiesbaden, Gabler

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Cover von Seniorenmarketing

Seniorenmarketing

generationsgerechte Entwicklung und Vermarktung von Produkten und Dienstleistungen

Author: Meyer-Hentschel, Hanne; Meyer-Hentschel, Gundolf Search for this author more...

Year: 2004

Publisher: Göttingen, BusinessVillage

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Cover von Generation 40+ Marketing

Generation 40+ Marketing

Geld verdienen mit der lukrativsten Zielgruppe Deutschlands

Author: Verheugen, Elke Search for this author more...

Year: 2004

Publisher: Göttingen, BusinessVillage

Series: Edition Praxis.Wissen

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Cover von Le Marketeur

Le Marketeur

[les nouveaux fondements du marketing]

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Year: 2003

Publisher: Paris, Pearson Education France

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Cover von Nutzenmessung in der Kaufverhaltensforschung

Nutzenmessung in der Kaufverhaltensforschung

die Hierarchische Individualisierte Limit-Conjoint-Analyse (HILCA)

Author: Voeth, Markus Search for this author more...

Year: 2000

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Neue betriebswirtschaftliche Forschung

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Cover von Senioren-Marketing

Senioren-Marketing

so erreichen Sie die Zielgruppe der Zukunft

Author: Krieb, Christine; Reidl, Andreas Search for this author more...

Year: 1999

Publisher: Wien ; Frankfurt, Ueberreuter

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