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(8)Solomon, Michael R., 1956-

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Cover von The Third Screen

The Third Screen

marketing to your customers in a world gone mobile

Author: Martin, Chuck Search for this author more...

Year: 2011

Publisher: Boston, MA [u.a.], Brealey

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Cover von Quantitative Marketing and Marketing Management

Quantitative Marketing and Marketing Management

marketing models and methods in theory and practice ; dedicated to Udo Wagner

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Year: 2012

Publisher: Wiesbaden, Springer Gabler

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Cover von Marketing

Marketing

Einführung in Theorie und Praxis

Author: Scharf, Andreas; Schubert, Bernd; Hehn, Patrick Search for this author more...

Year: 2012

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Codes

Codes

die geheime Sprache der Produkte

Author: Scheier, Christian; Bayas-Linke, Dirk; Schneider, Johannes Search for this author more...

Year: 2011

Publisher: Freiburg [u.a.], Haufe

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Cover von Buy·ology

Buy·ology

warum wir kaufen, was wir kaufen

Author: Lindstrom, Martin Search for this author more...

Year: 2009

Publisher: Frankfurt/M. ; New York, Campus

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Cover von Abschied vom Branding

Abschied vom Branding

wie man Kunden wirklich ans Kaufen führt ; mit Marketing, das sich an Kaufprozessen orientiert

Author: Rutschmann, Marc Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

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Cover von Wirkung integrierter Kommunikation

Wirkung integrierter Kommunikation

ein verhaltenswissenschaftlicher Ansatz für die Werbung

Author: Esch, Franz-Rudolf Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Edition Wissenschaft

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Cover von Wie Marken wirken

Wie Marken wirken

Impulse aus der Neuroökonomie für die Markeneinführung

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Year: 2010

Publisher: München, Vahlen

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Cover von Neuromarketing

Neuromarketing

Grundlagen, Erkenntnisse, Anwendungen

Author: Raab, Gerhard ; Gernsheimer, Oliver; Schindler, Maik Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Brand Attachment

Determinanten erfolgreicher Markenbeziehungen

Author: Diehl, Saskia Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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