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(8)Solomon, Michael R., 1956-

(5)Ahearne, Michael

(5)Manning, Gerald L.

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(3)Balderjahn, Ingo, 1952-

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Cover von Understanding Consumer Decision Making

Understanding Consumer Decision Making

the means-end approach to marketing and advertising strategy

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Year: 2010

Publisher: New York, NY [u.a.], Psychology Press

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Cover von Selling Today

Selling Today

partnering to create value

Author: Manning, Gerald L.; Ahearne, Michael; Reece, Barry L. Search for this author more...

Year: 2014

Publisher: Harlow [u.a.], Pearson Education

Series: Always learning

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Cover von Consumer Behavior

Consumer Behavior

building marketing strategy

Author: Mothersbaugh, David L.; Hawkins, Del I. Search for this author more...

Year: 2016

Publisher: New York, NY, McGraw-Hill Education

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SPIN-Selling

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Cover von Ordinary Consumption

Ordinary Consumption

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Year: 2013

Publisher: London [u.a.], Routledge [u.a.]

Series: Studies in Consumption and Markets

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Marketing to Gen Z

the rules for reaching this vast and very different generation of influencers

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Year: 2018

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Cover von Applied Cyberpsychology

Applied Cyberpsychology

practical applications of cyberpsychological theory and research

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Year: 2016

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Cover von Selling Today

Selling Today

partnering to create value

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Year: 2018

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People and Products

consumer behavior and product design

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Year: 2015

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Global Marketing and Advertising

understanding cultural paradoxes

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Year: 2014

Publisher: Los Angeles, Calif. [u.a.], Sage

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