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(32)Bruhn, Manfred, 1949-

(27)Kotler, Philip, 1931-

(20)Meffert, Heribert, 1937-

(19)Kleinaltenkamp, Michael, 1955-

(16)Homburg, Christian, 1962-

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Cover von Strategisches Marketing

Strategisches Marketing

Author: Backhaus, Klaus, 1947-; Schneider, Helmut Search for this author more...

Year: 2007

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Innovatives Marketing

Innovatives Marketing

Entscheidungsfelder, Management, Instrumente ; Hermann Diller zum 60. Geburtstag

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Year: 2005

Publisher: Wiesbaden, Gabler

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Cover von Connected Marketing

Connected Marketing

the viral, buzz and word of mouth revolution

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Year: 2006

Publisher: Amsterdam [u.a.], Elsevier Butterworth-Heinemann

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Cover von Experiential Marketing

Experiential Marketing

a practical guide to interactive brand experiences

Author: Smilansky, Shirra Search for this author more...

Year: 2018

Publisher: London [u.a.], Kogan Page

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Cover von Internet Marketing

Internet Marketing

strategy, implementation and practice

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Year: 2009

Publisher: Harlow [u.a.], Financial Times Prentice Hall

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Cover von Relationship Marketing

Relationship Marketing

Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

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Year: 2000

Publisher: Berlin [u.a.], Springer

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Cover von Internes Marketing

Internes Marketing

Integration der Kunden- und Mitarbeiterorientierung ; Grundlagen - Implementierung - Praxisbeipiele

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Year: 1995

Publisher: Wiesbaden, Gabler

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Cover von Marketing Management

Marketing Management

a contemporary perspective

Author: Homburg, Christian, 1962-; Kuester, Sabine; Krohmer, Harley Search for this author more...

Year: 2013

Publisher: Maidenhead, McGraw-Hill Education

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Cover von Marketing Management

Marketing Management

a contemporary perspective

Author: Homburg, Christian, 1962-; Kuester, Sabine; Krohmer, Harley Search for this author more...

Year: 2009

Publisher: Maidenhead, McGraw-Hill Education

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Cover von Marketing Channels

Marketing Channels

a management view

Author: Rosenbloom, Bert Search for this author more...

Year: 2004

Publisher: Mason, Ohio, South-Western [u.a.]

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