[this book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001]

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Year: 2003

Publisher: Cheltenham ; Northampton, Mass., Elgar

Media group: Book/Buch

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Year: 2003

Publisher: Amsterdam [u.a.], JAI

Series: Advances in International Marketing; Vol. 14

Media group: Book/Buch

Auswirkungen psychischer Distanz im interkulturellen Marketing

Author: Kornmeier, Martin, 1966- Search for this author more...

Year: 2002

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

Media group: Book/Buch

Author: Root, Franklin R. Search for this author more...

Year: 1998

Publisher: San Francisco, CA, Jossey-Bass

Media group: Book/Buch

A Guide to Global Brand Marketing

Author: Gregory, James R. Search for this author more...

Year: 2002

Publisher: New York [u.a.], McGraw-Hill

Media group: Book/Buch

eine europäische Perspektive

Author: Keegan, Warren J.; Schlegelmilch, Bodo B., 1955-; Stöttinger, Barbara Search for this author more...

Year: 2002

Publisher: München ; Wien, Oldenbourg

Series: Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften

Media group: Book/Buch

Author: Backhaus, Klaus, 1947-; Büschken, Joachim; Voeth, Markus Search for this author more...

Year: 2001

Publisher: Stuttgart , Schäffer-Poeschel

Media group: Book/Buch

statt regional verharren, transregional expandieren

Author: Schikarski, Horst; Schikarski, Frank Search for this author more...

Year: 1998

Publisher: Berlin, Berlin-Verl. Spitz

Series: Prax oec : Handbücher

Media group: Book/Buch

Author: Friederes, Gereon Search for this author more...

Year: 1997

Publisher: Wien, Service-Fachvlg

Series: Empirische Marketingforschung

Media group: Book/Buch

Shin Hatsubai

Author: Schneidewind, Dieter Search for this author more...

Year: 1998

Publisher: München, Beck

Media group: Book/Buch