Gestaltung und Erfolgsauswirkungen

Author: Mohr, Henning Search for this author more...

Year: 2013

Publisher: Frankfurt/M. [u.a.], Lang

Series: Schriften zu Marketing und Handel

Media group: Book/Buch

Grundlagen, Strategien, Controlling

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Year: 2012

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

Gestaltung und Wirkung von Umdeutungen in der Markenkommunikation

Author: Neudecker, Niels Search for this author more...

Year: 2012

Publisher: Hamburg, Kovac

Series: MERKUR

Media group: Book/Buch

Konzeption, Messung und Konsequenzen emotionaler Markenbindung

Author: Heinrich, Daniel Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim

Media group: Book/Buch

Fallbeispiele, Trends, Technologien

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Year: 2010

Publisher: Frankfurt/M., Dt. Fachverl.

Series: Edition Horizont

Media group: Book/Buch

theory and practice

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Year: 2012

Publisher: Abingdon [u.a.], Routledge

Media group: Book/Buch

marketing models and methods in theory and practice ; dedicated to Udo Wagner

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Year: 2012

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

[the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]

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Year: 2012

Publisher: Brüssel, Lang

Media group: Book/Buch

Einstellungs- und Verhaltenswirkungen viraler Videos

Author: Stenger, Daniel Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Research

Media group: Book/Buch

reinventing your company in a customer-driven marketplace

Author: Moffitt, Sean; Dover, Mike Search for this author more...

Year: 2011

Publisher: New York [u.a.], McGraw-Hill

Media group: Book/Buch