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(4)Berndt, Ralph, 1947-2020

(4)Fantapié Altobelli, Claudia

(4)Kotler, Philip, 1931-

(4)Sander, Matthias, 1964-

(3)Bearden, William O., 1945-

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Cover von Internationales Marketing-Management

Internationales Marketing-Management

Author: Berndt, Ralph, 1947-2020; Fantapié Altobelli, Claudia; Sander, Matthias, 1964- Search for this author more...

Year: 2020

Publisher: Berlin [u.a.], Springer Gabler

Series: Lehrbuch

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Cover von Marketing Analytics

Marketing Analytics

a practical guide to improving consumer insights using data techniques

Author: Grigsby, Mike Search for this author more...

Year: 2018

Publisher: London [u.a.], Kogan Page

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Cover von Consumption Culture in Europe

Consumption Culture in Europe

insight into the beverage industry

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Year: 2013

Publisher: Hershey, Pa., Business Science Reference

Series: Research Essentials

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Cover von Heterogenität in der Präferenzanalyse

Heterogenität in der Präferenzanalyse

ein Vergleich von hierarchischen Bayes-Modellen und Finite-Mixture-Modellen

Author: Gensler, Sonja Search for this author more...

Year: 2003

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Beiträge zur betriebswirtschaftlichen Forschung

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Cover von Marken-Modelle der Praxis

Marken-Modelle der Praxis

Darstellung, Analyse und kritische Würdigung

Author: Zednik, Anita; Strebinger, Andreas Search for this author more...

Year: 2008

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Wettbewerbsanalyse in der Automobilindustrie

Wettbewerbsanalyse in der Automobilindustrie

ein branchenspezifischer Ansatz auf Basis strategischer Erfolgsfaktoren

Author: Marschner, Karina Search for this author more...

Year: 2004

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Nr. 39.; Kategorisierung produktbegleitender Dienstleistungen in der Automobilindustrie

Nr. 39.; Kategorisierung produktbegleitender Dienstleistungen in der Automobilindustrie

Author: Jacob, Frank; Oguachuba, Jane Samantha Search for this author more...

Year: 2008

Parent work: ESCP-EAP Working Paper

Volume: Nr. 39.

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Cover von Marketing-Management

Marketing-Management

Strategien für wertschaffendes Handeln

Author: Kotler, Philip, 1931-; Keller, Kevin Lane, 1956-; Bliemel, Friedhelm Search for this author more...

Year: 2007

Publisher: München, Pearson Studium

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Cover von Interkulturelle Kompetenz im Zugang zu japanischen Märkten

Interkulturelle Kompetenz im Zugang zu japanischen Märkten

Author: Horn, Sierk Search for this author more...

Year: 2005

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Wirtschaftswissenschaft

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Cover von Marketing-Management

Marketing-Management

Analyse, Planung und Verwirklichung

Author: Kotler, Philip, 1931-; Bliemel, Friedhelm Search for this author more...

Year: 2006

Publisher: München, Pearson Studium

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