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(8)Bruhn, Manfred, 1949-

(6)Burmann, Christoph, 1962-

(6)Esch, Franz-Rudolf [Hrsg.]

(6)Kapferer, Jean-Noël

(6)Meffert, Heribert, 1937-

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Cover von Rückwirkungen von Markentransfers auf die Muttermarke

Rückwirkungen von Markentransfers auf die Muttermarke

Messmethoden und empirische Befunde

Author: Kaufmann, Gwen Search for this author more...

Year: 2006

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Integrierte Unternehmens- und Markenkommunikation

Integrierte Unternehmens- und Markenkommunikation

strategische Planung und operative Umsetzung

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2006

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Die Marke in der Marke

Die Marke in der Marke

Bedeutung und Macht des Ingredient Branding

Author: Pförtsch, Waldemar A.; Müller, Indrajanto Search for this author more...

Year: 2006

Publisher: Berlin [u.a.], Springer

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Cover von Praxishandbuch Internationales Marketing

Praxishandbuch Internationales Marketing

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Year: 2006

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Cover von Markenmanagement

Markenmanagement

Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien

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Year: 2005

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Cover von Markenpolitik

Markenpolitik

Markenwirkung, Markenführung, Markencontrolling

Author: Baumgarth, Carsten Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Handelsforschung 2005

Handelsforschung 2005

neue Erkenntnisse für Praxis und Wissenschaft des Handels

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Year: 2005

Publisher: Stuttgart [u.a.], Kohlhammer

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Cover von Strategisches Marken-Management für Banken

Strategisches Marken-Management für Banken

Branding - der Erfolgsfaktor im Retailgeschäft

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Year: 2001

Publisher: Wiesbaden, Gabler

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Corporate Brand Management

Marken als Anker strategischer Führung von Unternehmen

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Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Strategische Markenführung

Strategische Markenführung

Planung und Realisierung von Markenstrategien

Author: Haedrich, Günther; Tomczak, Torsten; Kaetzke, Philomela Search for this author more...

Year: 2003

Publisher: Bern [u.a.], Haupt

Series: UTB

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