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(10)Bruhn, Manfred, 1949-

(8)Homburg, Christian, 1962-

(5)Ahearne, Michael

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(5)Manning, Gerald L.

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Cover von Verkaufsfaktor Kundennutzen

Verkaufsfaktor Kundennutzen

konkreten Bedarf ermitteln, aus Kundensicht argumentieren, maßgeschneiderte Lösungen präsentieren

Author: Sickel, Christian Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

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Cover von Kundenerlebnis als Wettbewerbsvorteil

Kundenerlebnis als Wettbewerbsvorteil

mit Customer Experience Management Marken und Märkte Gewinn bringend gestalten

Author: Schmitt, Bernd Herbert; Mangold, Marc Search for this author more...

Year: 2004

Publisher: Wiesbaden, Gabler

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Brand Attachment

Determinanten erfolgreicher Markenbeziehungen

Author: Diehl, Saskia Search for this author more...

Year: 2009

Publisher: Wiesbaden, Gabler

Series: Gabler Research

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Cover von Special Issue 03/2007.; Direct Marketing

Special Issue 03/2007.; Direct Marketing

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Year: 2007

Parent work: Zeitschrift für Betriebswirtschaft

Volume: Special Issue 03/2007.

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Cover von Kundenintegration

Kundenintegration

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Year: 2009

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Series: Wissenschaft & Praxis

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Cover von Factory Outlet Stores

Factory Outlet Stores

Status Quo, Perspektiven und Implikationen für die Hersteller-Handel-Beziehung

Author: Feinen, Thomas P. J. Search for this author more...

Year: 2007

Publisher: Frankfurt/M., Lang

Series: Strategisches Marketingmanagement

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Cover von Praxisorientiertes Business-to-Business-Marketing

Praxisorientiertes Business-to-Business-Marketing

Grundlagen und Fallstudien aus Unternehmen ; [Bachelor geeignet!]

Author: Werani, Thomas; Gaubinger, Kurt; Kindermann, Harald Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

Series: Lehrbuch

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Cover von Sales Excellence

Sales Excellence

Vertriebsmanagement mit System

Author: Homburg, Christian, 1962-; Schäfer, Heiko; Schneider, Janna Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

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Cover von Individualisierte Produkte

Individualisierte Produkte

Komplexität beherrschen in Entwicklung und Produktion

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Year: 2006

Publisher: Berlin [u.a.], Springer

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Cover von Customer Integration

Customer Integration

von der Kundenorientierung zur Kundenintegration

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Year: 1996

Publisher: Wiesbaden, Gabler

Series: Wissenschaft & Praxis

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