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(16)Schmid, Stefan, 1967-

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Cover von Principles of Marketing

Principles of Marketing

Author: Kotler, Philip, 1931-; Armstrong, Gary Search for this author more...

Year: 2012

Publisher: Boston [u.a.], Pearson

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Hoshin Kanri

unternehmensweite Strategieumsetzung mit Lean-Management-Tools

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Financial Markets and Institutions

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Marketing Management

a contemporary perspective

Author: Homburg, Christian, 1962-; Kuester, Sabine; Krohmer, Harley Search for this author more...

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Luxury Strategy in Action

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International Marketing

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Enterprise 2.0

Planung, Einführung und erfolgreicher Einsatz von Social Software in Unternehmen

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Know-how-Schutz im Wettbewerb

gegen Produktpiraterie und unerwünschten Wissenstransfer

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Publisher: Berlin [u.a.], Springer

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Social Media Marketing

Author: Tuten, Tracy L.; Solomon, Michael R., 1956- Search for this author more...

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Strategy Driven Talent Management

a leadership imperative

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Year: 2010

Publisher: San Francisco, CA, Jossey-Bass

Series: The Professional Practice Series

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