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Cover von Luxusmarkenmanagement
E-Medium

Luxusmarkenmanagement
Grundlagen, Strategien und praktische Umsetzung
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Year: [2017]
Publisher: Wiesbaden, Springer Gabler
Media group: eBook/eResource
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Cover von Volume; Indian business case studies
E-Medium

Volume; Indian business case studies
Author: Pachpande, Sandeep; Pachpande, Asha; Kulkarni, J. A. Search for this author
Year: 2022
Publisher: Oxford, Oxford University Press
Series: Indian Case Studies in Business Management
Media group: eBook/eResource
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Cover von Digital economy
E-Medium

Digital economy
emerging technologies and business innovation
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Year: 2020
Publisher: Cham, Springer International Publishing
Series: Lecture Notes in Business Information Processing
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Cover von Improving Business Performance Through Innovation in the Digital Economy

Improving Business Performance Through Innovation in the Digital Economy
Author: Oncioiu, Ionica Search for this author
Year: 2020
Publisher: Hershey, Pa., Business Science Reference
Series: Advances in Business Strategy and Competitive Advantage
Media group: eBook/eResource
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Cover von Identitätsbasierte Markenführung

Identitätsbasierte Markenführung
Grundlagen, Strategie, Umsetzung, Controlling
Author: Burmann, Christoph, 1962-; Halaszovich, Tilo F., 1978-; Schade, Michael, 1978-; Piehler, Rico Search for this author
Year: [2018]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Cover von Grundlagen empirischer Forschung

Grundlagen empirischer Forschung
zur Methodologie in der Betriebswirtschaftslehre
Author: Eisend, Martin, 1968-; Kuß, Alfred, 1947- Search for this author
Year: [2023]
Publisher: Wiesbaden, Springer Gabler
Series: Lehrbuch
Media group: Book/Buch
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Cover von The value of luxury
E-Medium

The value of luxury
an emerging perspective
Author: Stępień, Beata, 19XX- Search for this author
Year: [2021]
Publisher: Cham, Palgrave Macmillan
Series: Palgrave Advances in Luxury
Media group: eBook/eResource
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Cover von E-Commerce

E-Commerce
business, technology, society
Author: Laudon, Kenneth C., 1944-; Traver, Carol Guercio Search for this author
Year: 2019
Publisher: Harlow [u.a.], Pearson Education Limited
Media group: eBook/eResource
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Cover von Data Driven

Data Driven
harnessing data and AI to reinvent customer engagement
Author: Chavez, Tom; O'Hara, Chris; Vaidya, Vivek Search for this author
Year: 2019
Publisher: New York, NY [u.a.], McGraw-Hill Education
Media group: Book/Buch
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Cover von The Power of Communicating the Family Firm Status

The Power of Communicating the Family Firm Status
the positive effect of family firms as a brand on consumer buying behavior and consumer happiness
Author: Rosina, Margarete Search for this author
Year: 2018
Publisher: Wiesbaden, Springer Gabler
Series: Research
Media group: Book/Buch
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