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(61)Schmid, Stefan, 1967-

(51)Bruhn, Manfred, 1949-

(38)Albach, Horst [Red.]

(30)Kotler, Philip, 1931-

(28)Weber, Jürgen, 1953-

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Cover von Die Marke - Kapital des Unternehmens

Die Marke - Kapital des Unternehmens

Author: Kapferer, Jean-Noël Search for this author more...

Year: 1992

Publisher: Landsberg/Lech, Verl. Moderne Industrie

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Cover von Relationship Marketing

Relationship Marketing

Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

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Year: 2000

Publisher: Berlin [u.a.], Springer

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Cover von Innovative Kapitalnutzung

Innovative Kapitalnutzung

die Entstehung neuer Business-to-Business-Märkte in der Internet-Ökonomie

Author: Ehret, Michael Search for this author more...

Year: 2000

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Business-to-Business-Marketing

Business-to-Business-Marketing

Author: Godefroid, Peter Search for this author more...

Year: 2000

Publisher: Ludwigshafen, Kiehl

Series: Modernes Marketing für Studium und Praxis

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Cover von Organisation des Global-Account-Management im Industriegütersektor

Organisation des Global-Account-Management im Industriegütersektor

Author: Lockau, Ina Search for this author more...

Year: 2000

Publisher: Berlin, Erich Schmidt

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Cover von Prozessmanagement im vertikalen Marketing

Prozessmanagement im vertikalen Marketing

Efficient Consumer Response (ECR) in Konsumgüternetzen

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Year: 2000

Publisher: Berlin [u.a.], Springer

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Cover von Asien und der Westen

Asien und der Westen

politische und kulturelle Determinanten der wirtschaftlichen Entwicklung

Author: Weede, Erich Search for this author more...

Year: 2000

Publisher: Baden-Baden, Nomos

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Cover von Entscheidungstheorie

Entscheidungstheorie

ein Lehr- und Arbeitsbuch

Author: Meyer, Roswitha Search for this author more...

Year: 1999

Publisher: Wiesbaden, Gabler

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Cover von Balanced Scorecard für Personalmanagement und Personalführung

Balanced Scorecard für Personalmanagement und Personalführung

Praxisansätze und Diskussion

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Year: 2000

Publisher: Wiesbaden, Gabler

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Cover von Das Boston Consulting Group Strategie-Buch

Das Boston Consulting Group Strategie-Buch

die wichtigsten Managementkonzepte für den Praktiker

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Year: 2000

Publisher: München, Econ

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