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(8)Solomon, Michael R., 1956-

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Cover von Markt- und Kundensegmentierung

Markt- und Kundensegmentierung

kundenorientierte Markterfassung und -bearbeitung

Author: Freter, Hermann Search for this author more...

Year: 2008

Publisher: Stuttgart [u.a.], Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Nr. 34.; Customer Confusion in Service-to-Business Markets

Nr. 34.; Customer Confusion in Service-to-Business Markets

foundations and first empirical results

Author: Lakotta, Jan; Jacob, Frank Search for this author more...

Year: 2008

Parent work: ESCP-EAP Working Paper

Volume: Nr. 34.

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Cover von Konsumentenverhalten und Marketing

Konsumentenverhalten und Marketing

Grundlagen für Strategien und Maßnahmen

Author: Balderjahn, Ingo, 1952-; Scholderer, Joachim Search for this author more...

Year: 2007

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Die Betriebsformen des Einzelhandels aus Konsumentenperspektive

Die Betriebsformen des Einzelhandels aus Konsumentenperspektive

Author: Purper, Guido Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von 55plus Marketing

55plus Marketing

Zukunftsmarkt Senioren

Author: Hunke, Reinhard; Gerstner, Guido Search for this author more...

Year: 2006

Publisher: Wiesbaden, Gabler

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Cover von Innovatives Marketing

Innovatives Marketing

Entscheidungsfelder, Management, Instrumente ; Hermann Diller zum 60. Geburtstag

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Year: 2005

Publisher: Wiesbaden, Gabler

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Cover von Seniorenmarketing

Seniorenmarketing

generationsgerechte Entwicklung und Vermarktung von Produkten und Dienstleistungen

Author: Meyer-Hentschel, Hanne; Meyer-Hentschel, Gundolf Search for this author more...

Year: 2004

Publisher: Göttingen, BusinessVillage

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Cover von Generation 40+ Marketing

Generation 40+ Marketing

Geld verdienen mit der lukrativsten Zielgruppe Deutschlands

Author: Verheugen, Elke Search for this author more...

Year: 2004

Publisher: Göttingen, BusinessVillage

Series: Edition Praxis.Wissen

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Cover von Le Marketeur

Le Marketeur

[les nouveaux fondements du marketing]

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Year: 2003

Publisher: Paris, Pearson Education France

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Cover von Nutzenmessung in der Kaufverhaltensforschung

Nutzenmessung in der Kaufverhaltensforschung

die Hierarchische Individualisierte Limit-Conjoint-Analyse (HILCA)

Author: Voeth, Markus Search for this author more...

Year: 2000

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Neue betriebswirtschaftliche Forschung

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