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Cover von Culture and Positioning as Determinants of Strategy

Culture and Positioning as Determinants of Strategy
personality and the business organization
Author: Ellson, Tony Search for this author
Year: 2004
Publisher: Basingstoke [u.a.], Palgrave Macmillan
Media group: Book/Buch
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Cover von Marketing management

Marketing management
Author: Kotler, Philip, 1931-; Keller, Kevin Lane, 1956-; Brady, Mairead; Goodman, Malcolm; Hansen, Torben, 1966- Search for this author
Year: 2024
Publisher: Harlow, [u.a.], Pearson
Media group: Book/Buch
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Cover von Artificial intelligence for marketing management
E-Medium

Artificial intelligence for marketing management
Search for this author
Year: 2023
Publisher: London ; New York, [New York], Routledge
Series: Routledge Studies in Marketing Series
Media group: eBook/eResource
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Cover von Principles of Marketing

Principles of Marketing
Author: Kotler, Philip, 1931-; Armstrong, Gary Search for this author
Year: 2018
Publisher: Harlow [u.a.], Pearson
Media group: Book/Buch
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Cover von Principles of Marketing

Principles of Marketing
Author: Kotler, Philip, 1931-; Armstrong, Gary Search for this author
Year: 2012
Publisher: Boston [u.a.], Pearson
Media group: Book/Buch
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Cover von Unternehmens- und Marketingkommunikation

Unternehmens- und Marketingkommunikation
Handbuch für ein integriertes Kommunikationsmanagement
Author: Bruhn, Manfred, 1949- Search for this author
Year: 2011
Publisher: München, Vahlen
Media group: Book/Buch
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Cover von Follow me!

Follow me!
erfolgreiches Social Media Marketing [mit Facebook, Twitter und Co. ; viele Fallbeispiele aus D/A/CH ; von der Planung bis zum Monitoring und Reputation Management ; Kundenbeziehungen stärken und Empfehlungsmarketing nutzen ; Social Commerce, Social Sharing, Online- und Mobile Marketing]
Author: Grabs, Anne; Bannour, Karim-Patrick Search for this author
Year: 2011
Publisher: Bonn, Galileo Press
Series: Galileo Computing
Media group: Book/Buch
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Cover von Marketing management

Marketing management
Author: Kotler, Philip, 1931-; Keller, Kevin Lane, 1956- Search for this author
Year: [2012]
Publisher: Boston, [Massachusetts] [u.a.], Pearson
Media group: Book/Buch
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Cover von Brand Communities als neue Markenwelten

Brand Communities als neue Markenwelten
wie Unternehmen Markennetzwerke initiieren, fördern und nutzen
Author: Baumgartner, Ekkehart Search for this author
Year: 2007
Publisher: Frankfurt/M., Redline Wirtschaft
Media group: Book/Buch
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Cover von Green Marketing

Green Marketing
[challenges and opportunities for the new marketing age]
Author: Ottman, Jacquelyn A. Search for this author
Year: 1994
Publisher: Lincolnwood, Ill., NTC Business Books
Media group: Book/Buch
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