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(10)Bruhn, Manfred, 1949-

(8)Homburg, Christian, 1962-

(5)Ahearne, Michael

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(5)Manning, Gerald L.

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Cover von Vielfalt und Einheit in der Marketingwissenschaft

Vielfalt und Einheit in der Marketingwissenschaft

ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag

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Brand Attachment

Determinanten erfolgreicher Markenbeziehungen

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Year: 2009

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Series: Gabler Research

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Cover von Special Issue 03/2007.; Direct Marketing

Special Issue 03/2007.; Direct Marketing

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Year: 2007

Parent work: Zeitschrift für Betriebswirtschaft

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Cover von Kundenintegration

Kundenintegration

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Cover von Factory Outlet Stores

Factory Outlet Stores

Status Quo, Perspektiven und Implikationen für die Hersteller-Handel-Beziehung

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Year: 2007

Publisher: Frankfurt/M., Lang

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Cover von Praxisorientiertes Business-to-Business-Marketing

Praxisorientiertes Business-to-Business-Marketing

Grundlagen und Fallstudien aus Unternehmen ; [Bachelor geeignet!]

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Cover von Sales Excellence

Sales Excellence

Vertriebsmanagement mit System

Author: Homburg, Christian, 1962-; Schäfer, Heiko; Schneider, Janna Search for this author more...

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Cover von Manual of International Marketing

Manual of International Marketing

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Cover von Individualisierte Produkte

Individualisierte Produkte

Komplexität beherrschen in Entwicklung und Produktion

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Year: 2006

Publisher: Berlin [u.a.], Springer

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Cover von Customer Integration

Customer Integration

von der Kundenorientierung zur Kundenintegration

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Year: 1996

Publisher: Wiesbaden, Gabler

Series: Wissenschaft & Praxis

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