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(22)Kotler, Philip, 1931-

(17)Bruhn, Manfred, 1949-

(15)Homburg, Christian, 1962-

(12)Meffert, Heribert, 1937-

(8)Burmann, Christoph, 1962-

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Cover von Markenpolitik

Markenpolitik

Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte

Author: Baumgarth, Carsten Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Marketing

Marketing

Grundlagen marktorientierter Unternehmensführung ; Konzepte, Intrumente, Praxisbeispiele

Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Kirchgeorg, Manfred, 1958- Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch, Meffert Marketing Edition

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Cover von Marketing

Marketing

Grundlagen für Studium und Praxis

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Kulturmarketing

Kulturmarketing

Theorien, Strategien und Gestaltungsinstrumente ; mit Praxisbeispielen von Henry C. Brinker

Author: Bekmeier-Feuerhahn, Sigrid; Ober-Heilig, Nadine Search for this author more...

Year: 2014

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Marketingmanagement

Marketingmanagement

Strategie, Instrumente, Umsetzung, Unternehmensführung

Author: Homburg, Christian, 1962- Search for this author more...

Year: 2015

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Marketing of High-Technology Products and Innovations

Marketing of High-Technology Products and Innovations

Author: Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley Search for this author more...

Year: 2014

Publisher: Harlow, Pearson

Series: Always learning

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Cover von Praxisorientiertes Online-Marketing

Praxisorientiertes Online-Marketing

Konzepte, Instrumente, Checklisten

Author: Kreutzer, Ralf T. Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Marketing-Einführung

Marketing-Einführung

Grundlagen, Überblick, Beispiele

Author: Kuß, Alfred, 1947-; Kleinaltenkamp, Michael, 1955- Search for this author more...

Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Marketing-Theorie

Marketing-Theorie

eine Einführung

Author: Kuß, Alfred, 1947- Search for this author more...

Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Marketing Arbeitsbuch

Marketing Arbeitsbuch

Aufgaben, Fallstudien, Lösungen

Author: Meffert, Heribert, 1937-; Burmann, Christoph, 1962-; Kirchgeorg, Manfred, 1958- Search for this author more...

Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Meffert Marketing Edition

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