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(8)Bruhn, Manfred, 1949-

(6)Burmann, Christoph, 1962-

(6)Esch, Franz-Rudolf [Hrsg.]

(6)Kapferer, Jean-Noël

(6)Meffert, Heribert, 1937-

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Cover von Integrierte Unternehmens- und Markenkommunikation

Integrierte Unternehmens- und Markenkommunikation

Strategische Planung und operative Umsetzung

Author: Bruhn, Manfred, 1949- Search for this author more...

Year: 2003

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Interactive Marketing

Interactive Marketing

Unternehmen im Dialog mit ihren Kunden

Author: Weber, Andreas; Rösger, Jürgen Search for this author more...

Year: 2002

Publisher: Frankfurt/M., F.A.Z.-Inst. für Management-, Markt- und Medieninformationen

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Cover von Markenmanagement

Markenmanagement

Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien

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Year: 2002

Publisher: Wiesbaden, Gabler

Series: Meffert Marketing Edition

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Cover von Werbung

Werbung

Strategien und Konzepte für die Zukunft

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Year: 2002

Publisher: München, Vahlen

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Cover von Markterfolg mit Marken

Markterfolg mit Marken

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Year: 1996

Publisher: München, Beck

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Cover von Luxusmarkenmanagement

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Luxusmarkenmanagement

Grundlagen, Strategien und praktische Umsetzung

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Year: [2017]

Publisher: Wiesbaden, Springer Gabler

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Brand sense

sensory secrets behind the stuff we buy

Author: Lindstrom, Martin, 1970- Search for this author more...

Year: [2008]

Publisher: New York, [New York] ; London ; Toronto ; Sydney, Free Press

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Cover von Designing luxury brands

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Designing luxury brands

the science of pleasing customers’ senses

Author: Derval, Diana Search for this author more...

Year: [2018]

Publisher: Cham, Springer

Series: Management for Professionals

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Cover von Branding that means business

Branding that means business

Author: Johnson, Matt; Misiaszek, Tessa Search for this author more...

Year: 2022

Publisher: London, The Economist

Series: Economist Edge

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Brand Content

die Marke als Medienereignis

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Year: 2013

Publisher: Stuttgart , Schäffer-Poeschel

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