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(17)Kotler, Philip, 1931-

(10)Homburg, Christian, 1962-

(8)Bruhn, Manfred, 1949-

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Cover von Internationales Marketing-Management

Internationales Marketing-Management

Author: Berndt, Ralph, 1947-2020; Fantapié Altobelli, Claudia; Sander, Matthias, 1964- Search for this author more...

Year: 2016

Publisher: Berlin [u.a.], Springer Gabler

Series: Lehrbuch

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Cover von Grundlagen des Marketing

Grundlagen des Marketing

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Year: 2011

Publisher: München, Pearson Studium

Series: Wi - Wirtschaft

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Cover von Internationales Marketing-Management

Internationales Marketing-Management

Author: Berndt, Ralph, 1947-2020; Fantapié Altobelli, Claudia; Sander, Matthias, 1964- Search for this author more...

Year: 2010

Publisher: Berlin [u.a.], Springer

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Cover von Dienstleistungsmarken

Dienstleistungsmarken

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Year: 2008

Publisher: Wiesbaden, Gabler

Series: Wissenschaft & Praxis, Forum Dienstleistungsmanagement

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Cover von Toyota's Global Marketing Strategy

Toyota's Global Marketing Strategy

innovation though breakthrough thinking and Kaizen

Author: Hibino, Shozo; Noguchi, Koichiro; Plenert, Gerhard J. Search for this author more...

Year: 2018

Publisher: Boca Raton, Fla. [u.a.], CRC Press

Series: A Productivity Press Book

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Cover von Marketing Channels

Marketing Channels

a management view

Author: Rosenbloom, Bert Search for this author more...

Year: 2004

Publisher: Mason, Ohio, South-Western [u.a.]

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Cover von Marketing 4.0

Marketing 4.0

moving from traditional to digital

Author: Kotler, Philip, 1931-; Kartajaya, Hermawan, 1947-; Setiawan, Iwan Search for this author more...

Year: 2017

Publisher: Hoboken, NJ, Wiley

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Cover von Interkulturelles Marketing

Interkulturelles Marketing

Author: Müller, Stefan, 1948-; Gelbrich, Katja, 1971- Search for this author more...

Year: 2015

Publisher: München, Vahlen [u.a.]

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Marketing Across Cultures

Marketing Across Cultures

Author: Trompenaars, Fons, 1952-; Woolliams, Peter Search for this author more...

Year: 2004

Publisher: Chichester, Capstone

Series: Culture for Business

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Cover von Kulturelle Offenheit gegenüber Auslandsmärkten

Kulturelle Offenheit gegenüber Auslandsmärkten

Auswirkungen psychischer Distanz im interkulturellen Marketing

Author: Kornmeier, Martin, 1966- Search for this author more...

Year: 2002

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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