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Cover von Levels of Corporate Globalization
developing a measurement scale for global customer management
Author: Kuchinka, Petra Search for this author
Year: 2004
Publisher: Basingstoke [u.a.], Palgrave Macmillan
Media group: Book/Buch
Cover von Kundenwertanalysen im Beziehungsmarketing
theoretische Grundlegung und Ergebnisse einer empirischen Studie im Automobilbereich
Author: Cornelsen, Jens Search for this author
Year: 2000
Publisher: Nürnberg, GIM, Gesellschaft für Innovatives Marketing e.V.
Series: Schriften zum Innovativen Marketing
Media group: Book/Buch
Cover von Service-Dominant Logic
premises, perspectives, possibilities
Author: Lusch, Robert F.; Vargo, Stephen L. Search for this author
Year: 2014
Publisher: Cambridge [u.a.], Cambridge Univ. Press
Media group: Book/Buch
Cover von Internet Marketing
strategy, implementation and practice
Search for this author
Year: 2009
Publisher: Harlow [u.a.], Financial Times Prentice Hall
Media group: Book/Buch
Cover von Marketing
eine Einführung für das Master-Studium
Author: Jacob, Frank Search for this author
Year: 2009
Publisher: Stuttgart, Kohlhammer
Series: Kohlhammer Edition Marketing
Media group: Book/Buch
Cover von Gruppengütermarketing
Author: Voeth, Markus Search for this author
Year: 2003
Publisher: München, Vahlen
Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Media group: Book/Buch
Cover von Experiential Marketing
consumer behavior, customer experience and the 7Es
Author: Batat, Wided Search for this author
Year: 2019
Publisher: Abingdon [u.a.], Routledge
Series: Business & Management
Media group: Book/Buch
Cover von Selling Today
partnering to create value
Author: Manning, Gerald L.; Ahearne, Michael; Reece, Barry L. Search for this author
Year: 2018
Publisher: New York, NY, Pearson
Media group: Book/Buch
Cover von Leading the Starbucks Way
5 principles for connecting with your customers, your products, and your people
Author: Michelli, Joseph A. Search for this author
Year: 2014
Publisher: New York [u.a.], McGraw-Hill Education
Media group: Book/Buch
Cover von Reales Marketing
Kunden zum Kauf führen ; Kaufprozesse, Kaufhandlung, Erfolg
Author: Rutschmann, Marc; Belz, Christian Search for this author
Year: 2014
Publisher: Stuttgart, Schäffer-Poeschel
Media group: Book/Buch
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