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Cover von Markenpolitik

Markenpolitik

Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte

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Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Markenpolitik

Markenwirkung, Markenführung, Markencontrolling

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Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Impulse für die Markenpraxis und Markenforschung

Impulse für die Markenpraxis und Markenforschung

Tagungsband der internationalen Konferenz "DerMarkentag 2011"

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Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Research

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Cover von B-to-B-Markenführung

B-to-B-Markenführung

Grundlagen, Konzepte, Best Practice

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Year: 2010

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Cover von Empirische Mastertechniken

Empirische Mastertechniken

eine anwendungsorientierte Einführung für die Marketing- und Managementforschung

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Year: 2009

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Cover von Erfolgreiche Führung von Medienmarken

Erfolgreiche Führung von Medienmarken

Strategien für Positionierung, Markentransfers und Branding

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