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Cover von Marketing-Konzeption

Marketing-Konzeption

Grundlagen des ziel-strategischen und operativen Marketing-Management

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Marketing-Konzeption

Grundlagen des ziel-strategischen und operativen Marketing-Management

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Cover von Marketing-Strategien

Marketing-Strategien

Systematische Kursbestimmung in schwierigen Märkten

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Cover von Der Strategietrend im Marketing

Der Strategietrend im Marketing

vom Massenmarketing über das Segmentmarketing zum kundenindividuellen Marketing

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Marketing-Konzeption

Grundlagen des strategischen und operativen Marketing-Managements

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