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(7)Esch, Franz-Rudolf [Hrsg.]

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(2)Sattler, Henrik

(1)Bruhn, Manfred, 1949-

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Cover von Identität

Identität

das Rückgrat starker Marken

Author: Esch, Franz-Rudolf Search for this author more...

Year: 2016

Publisher: Frankfurt/M. ; New York, Campus

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Cover von Strategie und Technik der Markenführung

Strategie und Technik der Markenführung

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Year: 2012

Publisher: München, Vahlen

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Cover von Wirkung integrierter Kommunikation

Wirkung integrierter Kommunikation

ein verhaltenswissenschaftlicher Ansatz für die Werbung

Author: Esch, Franz-Rudolf Search for this author more...

Year: 2011

Publisher: Wiesbaden, Gabler

Series: Gabler Edition Wissenschaft

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Cover von Strategie und Technik der Werbung

Strategie und Technik der Werbung

verhaltens- und neurowissenschaftliche Erkenntnisse

Author: Kroeber-Riel, Werner; Esch, Franz-Rudolf Search for this author more...

Year: 2015

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Corporate Brand Management

Marken als Anker strategischer Führung von Unternehmen

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Year: 2014

Publisher: Wiesbaden, Springer Gabler

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Cover von Internal Branding

Internal Branding

wie Sie mit Mitarbeitern Ihre Marke stark machen

Author: Esch, Franz-Rudolf; Knörle, Christian; Strödter, Kristina Search for this author more...

Year: 2014

Publisher: München, Vahlen

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Cover von Strategie und Technik des Automobilmarketing

Strategie und Technik des Automobilmarketing

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Year: 2013

Publisher: Wiesbaden, Springer Gabler

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Cover von Marketing

Marketing

eine managementorientierte Einführung

Author: Esch, Franz-Rudolf ; Herrmann, Andreas ; Sattler, Henrik Search for this author more...

Year: 2011

Publisher: München, Vahlen

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Cover von Best Practice der Markenführung

Best Practice der Markenführung

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Year: 2009

Publisher: Wiesbaden, Gabler

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Cover von Marketing

Marketing

eine managementorientierte Einführung

Author: Esch, Franz-Rudolf; Herrmann, Andreas; Sattler, Henrik Search for this author more...

Year: 2006

Publisher: München, Vahlen

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