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Cover von Antecedents and Consequences of Managerial Confusion in Service-to-Business Buying
[Dissertation ESCP Europe]
Author: Lakotta, Jan Search for this author
Year: 2012
Publisher: Hamburg, Kovac
Series: MERKUR
Media group: Book/Buch
Cover von Nr. 34.; Customer Confusion in Service-to-Business Markets
foundations and first empirical results
Author: Lakotta, Jan; Jacob, Frank Search for this author
Year: 2008
ESCP-EAP Working Paper
Volume: Nr. 34.
Media group: Book/Buch
Cover von Nr. 53.; Differentiating Market Offerings Using Complexity and Co-Creation
implications for customer decision-making uncertainty
Author: Plötner, Olaf; Lakotta, Jan; Jacob, Frank Search for this author
Year: 2010
Volume: Nr. 53.
Media group: Book/Buch
OPEN V 11.0.0.0