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Cover von Business-to-Business-Marketing

Business-to-Business-Marketing
Author: Pförtsch, Waldemar A.; Godefroid, Peter Search for this author
Year: 2013
Publisher: Herne, Kiehl
Series: Modernes Marketing für Studium und Praxis
Media group: Book/Buch
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Cover von Die Marke in der Marke

Die Marke in der Marke
Bedeutung und Macht des Ingredient Branding
Author: Pförtsch, Waldemar A.; Müller, Indrajanto Search for this author
Year: 2006
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Cover von B2B-Markenmanagement

B2B-Markenmanagement
Konzepte - Methoden - Fallbeispiele
Author: Pförtsch, Waldemar A.; Schmid, Michael Search for this author
Year: 2005
Publisher: München, Vahlen
Media group: Book/Buch
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Cover von Ingredient Branding

Ingredient Branding
making the invisible visible
Author: Kotler, Philip, 1931-; Pförtsch, Waldemar A. Search for this author
Year: 2010
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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Cover von B2B Brand Management

B2B Brand Management
Author: Kotler, Philip, 1931-; Pförtsch, Waldemar A. Search for this author
Year: 2006
Publisher: Berlin [u.a.], Springer
Media group: Book/Buch
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