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Cover von Strategie und Technik der Werbung

Strategie und Technik der Werbung

verhaltens- und neurowissenschaftliche Erkenntnisse

Author: Kroeber-Riel, Werner; Esch, Franz-Rudolf Search for this author more...

Year: 2015

Publisher: Stuttgart, Kohlhammer

Series: Kohlhammer Edition Marketing

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Cover von Einführung in die Werbelehre

Einführung in die Werbelehre

Author: Huth, Rupert; Pflaum, Dieter Search for this author more...

Year: 2005

Publisher: Stuttgart [u.a.], Kohlhammer

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Cover von Grundlagen der Werbung

Grundlagen der Werbung

Konzept, Werbemittel, Mediaplanung, Direktwerbung, Gestaltung, Realisierung

Author: Pepels, Werner Search for this author more...

Year: 2004

Publisher: Frankfurt/M., Redline Wirtschaft

Series: New Business Line

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Cover von Werbung

Werbung

Author: Rogge, Hans-Jürgen Search for this author more...

Year: 2004

Publisher: Ludwigshafen, Kiehl

Series: Modernes Marketing für Studium und Praxis

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Cover von Handbuch Werbung

Handbuch Werbung

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Year: 2004

Publisher: Münster, Lit

Series: Medienpraxis

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Cover von Werbung kompakt

Werbung kompakt

Grundwissen, Konzepte, Umsetzung

Author: Biller, Rudi ; Haase, Frank Search for this author more...

Year: 2001

Publisher: Sternenfels ; Berlin, Verl. Wissenschaft und Praxis

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Cover von Internationale Werbeplanung

Internationale Werbeplanung

eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung

Author: Streich, Michael Search for this author more...

Year: 1997

Publisher: Heidelberg, Physica-Verlag

Series: Wirtschaftswissenschaftliche Beiträge

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Cover von Ökonomie der Werbung

Ökonomie der Werbung

Grundlagen, Wirkungsweise, Geschäftsmodelle

Author: Nöcker, Ralf Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

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Cover von Werbung im Fernsehen

Werbung im Fernsehen

eine medienökonomische Untersuchung zur Effektivität und Effizienz werblicher TV-Kommunikation

Author: Schierl, Thomas Search for this author more...

Year: 2003

Publisher: Köln, von Halem

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Werbung

Strategien und Konzepte für die Zukunft

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Year: 2002

Publisher: München, Vahlen

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