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Cover von Internationale Werbeplanung

Internationale Werbeplanung
eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung
Author: Streich, Michael Search for this author
Year: 1997
Publisher: Heidelberg, Physica-Verlag
Series: Wirtschaftswissenschaftliche Beiträge
Media group: Book/Buch
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Cover von How to Write a Marketing Plan

How to Write a Marketing Plan
define your strategy, plan effectively and reach your marketing goals
Author: Westwood, John Search for this author
Year: 2019
Publisher: London [u.a.], Kogan Page
Series: Creating success
Media group: eBook/eResource
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Cover von Advertising Media Planning

Advertising Media Planning
a brand management approach
Author: Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim Bartel Search for this author
Year: 2012
Publisher: Armonk, NY [u.a.] , Sharpe
Media group: Book/Buch
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Cover von Understanding Consumer Decision Making

Understanding Consumer Decision Making
the means-end approach to marketing and advertising strategy
Search for this author
Year: 2010
Publisher: New York, NY [u.a.], Psychology Press
Media group: Book/Buch
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Cover von Brand sense

Brand sense
sensory secrets behind the stuff we buy
Author: Lindstrom, Martin, 1970- Search for this author
Year: 2010
Publisher: London [u.a.], Kogan Page
Media group: Book/Buch
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Cover von Programmatic Advertising

Programmatic Advertising
the successful transformation to automated, data-driven marketing in real-time
Search for this author
Year: 2016
Publisher: Cham [u.a.], Springer
Series: Management for Professionals
Media group: Book/Buch
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Cover von Influencer Marketing

Influencer Marketing
Grundlagen, Strategie und Management
Author: Seeger, Christof; Kost, Julia F. Search for this author
Year: 2019
Publisher: München, UVK
Series: UTB
Media group: Book/Buch
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