advanced insights and strategic thinking

Author: Kapferer, Jean-Noël Search for this author more...

Year: 2012

Publisher: London [u.a.], Kogan Page

Media group: Book/Buch

das Rückgrat starker Marken

Author: Esch, Franz-Rudolf Search for this author more...

Year: 2016

Publisher: Frankfurt/M. ; New York, Campus

Media group: Book/Buch

Leitfaden für das erfolgreiche Management von Marken

Author: Adjouri, Nicholas Search for this author more...

Year: 2014

Publisher: Wiesbaden, Springer Gabler

Media group: Book/Buch

Tagungsband der internationalen Konferenz "DerMarkentag 2011"

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Year: 2013

Publisher: Wiesbaden, Springer Gabler

Series: Research

Media group: Book/Buch

Grundlagen, Strategie, Umsetzung, Controlling

Author: Burmann, Christoph, 1962-; Halaszovich, Tilo F., 1978-; Hemmann, Frank Search for this author more...

Year: 2012

Publisher: Wiesbaden, Springer Gabler

Series: Lehrbuch

Media group: Book/Buch

die Wirkung des Fit zwischen Marketinginnovationen und Marken auf den Markenerfolg

Author: Koolman, Klaas Search for this author more...

Year: 2006

Publisher: Saarbrücken, VDM-Verl. Müller

Media group: Book/Buch

marketing human value

Author: Waller, Talaya Search for this author more...

Year: 2020

Publisher: Cham, Springer

Series: Management for Professionals

Media group: eBook/eResource

wie Marken zu echten Helden werden

Author: Dietrich, Frank Otto; Schmidt-Bleeker, Ralf Search for this author more...

Year: 2013

Publisher: Berlin [u.a.], Springer Gabler

Media group: Book/Buch

eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen

Author: Brunner, Christian Boris Search for this author more...

Year: 2010

Publisher: Wiesbaden, Gabler

Series: Gabler Research

Media group: Book/Buch

Author: Johansson, Johny K.; Carlson, Kurt A. Search for this author more...

Year: 2015

Publisher: Thousand Oaks, Calif. [u.a.], Sage

Media group: Book/Buch