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(13)Kleinaltenkamp, Michael, 1955-

(10)Plinke, Wulff, 1942-

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(4)Geiger, Ingmar, 1978-

(4)Voeth, Markus

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Did you mean: investitionsgütermarketing investitionsgüter-marketing

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Cover von Industriegütermarketing

Industriegütermarketing

Author: Backhaus, Klaus, 1947-; Voeth, Markus Search for this author more...

Year: 2010

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Industriegütermarketing

Industriegütermarketing

Author: Backhaus, Klaus, 1947-; Voeth, Markus Search for this author more...

Year: 2007

Publisher: München, Vahlen

Series: Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Innovationen für das Industriegütermarketing

Innovationen für das Industriegütermarketing

Festschrift für Professor Dr. Dr. h.c. Klaus Backhaus zum 60. Geburtstag

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Year: 2007

Publisher: Stuttgart , Schäffer-Poeschel

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Cover von Handbuch Industriegütermarketing

Handbuch Industriegütermarketing

Strategien - Instrumente - Anwendungen

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Year: 2004

Publisher: Wiesbaden, Gabler

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Cover von Industriegütermarketing

Industriegütermarketing

Übungsfälle und Lösungen

Author: Backhaus, Klaus; Büschken, Joachim; Weiber, Rolf, 1957- Search for this author more...

Year: 1998

Publisher: München, Vahlen

Series: Vahlens Übungsbücher der Wirtschafts- und Sozialwissenschaften

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Cover von Einzelkundenorientierung im Business-to-Business-Bereich

Einzelkundenorientierung im Business-to-Business-Bereich

Konzeptualisierung und Operationalisierung

Author: Dahlke, Beate Search for this author more...

Year: 2001

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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Cover von Kundenzufriedenheit im Industriegüterbereich

Kundenzufriedenheit im Industriegüterbereich

Author: Rudolph, Bettina Search for this author more...

Year: 1998

Publisher: Wiesbaden, Gabler

Series: Neue betriebswirtschaftliche Forschung

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Cover von Technischer Vertrieb

Technischer Vertrieb

eine praxisorientierte Einführung in das Business-to-Business-Marketing

Author: Kleinaltenkamp, Michael, 1955-; Saab, Samy Search for this author more...

Year: 2009

Publisher: Berlin [u.a.], Springer

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Cover von Markenbedeutung und -management im Industriegüterbereich

Markenbedeutung und -management im Industriegüterbereich

Einflussfaktoren, Gestaltung, Erfolgsauswirkungen

Author: Richter, Markus Search for this author more...

Year: 2007

Publisher: Wiesbaden, Deutscher Univ.-Verl.

Series: Gabler Edition Wissenschaft

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B2B Brand Management

Author: Kotler, Philip, 1931-; Pförtsch, Waldemar A. Search for this author more...

Year: 2006

Publisher: Berlin [u.a.], Springer

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